While the majority of eye gels are designed to be used as anti-aging overnight treatments, Volition Beauty released its Helix AM PM Eye Gel (also known as the Helix Restorative Eye Gel) as a dual-purpose solution for day and night.
The multipurpose product for the undereye area is capable of hydrating, removing puffiness and smoothing the skin, all the while tackling fine lines and wrinkles over the long term. This is thanks to an organic compound of allantoin, elastin and glycolic acid to that all work together to promote youthful-looking skin.
Volition sets itself apart with a unique model that invites anyone with a skincare concern, an innovative beauty idea or a revolutionary ingredient to pitch their idea. In partnership with the brand, a consumer has the ability to see their concept come to fruition as a real product. In the case of the Helix AM PM Eye Gel, Volition worked with a makeup artist to develop an undereye treatment that doesn't disrupt one's makeup routine.
Key Themes Behind This Trend
- Multipurpose Skincare Products
- Opportunity for brands to create dual-purpose solutions that can be used both day and night.
- Collaborative Innovation Models
- Brands can engage consumers in the product development process and tap into their ideas for innovative beauty solutions.
- Seamless Makeup Integration
- Disruption in the skincare industry by creating undereye treatments that don't interfere with makeup application.
Where This Applies
- Skincare
- Incorporating innovative ingredients and creating multipurpose products to address different skincare concerns.
- Beauty
- Opportunity for brands to collaborate with consumers and bring their unique beauty ideas to market.
- Makeup
- Developing products that seamlessly integrate with skincare routines without compromising makeup application.
