November 2017 personal care trends continue the "self-care" pattern, with brands empowering consumers to take control of their own health-related needs.
One such example is the new 'Anxy,' publication, a physical magazine that is designed solely around the subject of mental health. The magazine covers topics like anxiety, depression, trauma and shame, and gives consumers the chance to better understand mental illness – whether they deal with it themselves, or have loved ones who struggle with their mental health.
e.l.f. Cosmetics is now giving consumers an affordable way to protect themselves from the harms of UV rays and pollution, offering an alternative to the many, more expensive options on the market. Its anti-pollution makeup and skincare items work to protect and repair the skin.
- Gen Alpha
- Gen Z (primary audience)
- Millennial (primary audience)
- Gen X (primary audience)
