Category
Fashion
Scaled Restraint
Trend cluster
Category
Travel
Skin
Travel-specific skincare offers specialized formulations.
3.7
Trend score
Trend
What is the Travel Skin trend?
Travel Skin: Brands in skincare and travel industries are increasingly catering to consumers who prioritize skincare, particularly as they're traveling from one location to the next. Travel-specific skincare items are specifically formulated to adapt to both the regulations associated with travel, and the exact skincare needs of those who spend a lot of time in-transit
Insight
The consumer insight behind the Travel Skin trend
The skincare industry's enormous growth in recent years can be attributed to young people's habit of viewing skincare as a part of their health routines, rather than an afterthought. The more intentional practice of preventative skincare that these generations take part in requires products and services that are targeted to their exact needs, even when those needs change intermittently.
Trend themes
Themes within the Travel Skin trend
Three behaviours holding the trend together01
Travel-Specific Skincare
Increasingly, brands in skincare and travel industries are specially formulating products primarily for travel, especially as more consumers prioritise skincare while travelling.
02
Waterless Sheet Masks
Dry sheet masks that are waterless, mess-free and travel-friendly are becoming increasingly popular as they contain more than 96% active ingredients, are reusable and completely vegan-friendly.
03
On-The-Go Skincare Kits
On-the-go skincare kits, specifically made for the busy traveler, contain an uncomplicated and gentle beauty routine that helps with cleanup after travelling and unwinding during their journey.
Industry implications
What the Travel Skin trend means for industry
Where the trend changes the playbookFor
Skincare Industry
Young people's inclination to adopt skincare as part of their health routines presents growth opportunities for the industry and it needs to make targeted products and services.
For
Travel Industry
The growing number of consumers prioritising skincare while traveling presents opportunities for brands in the travel industry to offer products and services that cater to their customers' needs.
For
Beauty Industry
The beauty industry can take advantage of millennial and generation Z's tendency towards preventative skincare, developing targeted and luxurious skincare for their active lifestyles.
Workshop question
How could your brand better cater to its customers lifestyles?
Trend signals
Trend signals for Travel Skin
Trend score 3.7 out of 10, from popularity 60%, activity 44%, freshness 8%.
Popularity60%
Activity44%
Freshness8%
Audience
30%Men
70%Women
- Gen Alpha
- Gen Z
- Millennial
- Gen X
- Boomer
Market
North America
Europe
Asia-Pacific
Evidence
Examples of the Travel Skin trend
4 featured examples from Jan 23, 2017 to Feb 8, 2019CategoryWorld
Moisturizing Airline Pyjamas
Emirates is Giving Out Luxury PJ Sets for Sleeping on an Airplane
Airlines can leverage the trend of providing luxury amenities, such as moisturizing pyjamas, to enhance the customer experience and differentiate themselves in a highly competitiv…
CategoryEco
Waterless Sheet Masks
Bare Me's Next-Generation Dry Sheet Masks are Mess-Free & Travel-Friendly
Developing dry and reusable beauty products, especially using plant-based ingredients, can be a disruptive innovation opportunity in the cosmetics industry.
CategoryFashion
On-The-Go Skincare Kits
Bateman Skincare's Travel Kit is Fully Equipped for a Busy Lifestyle
Disruptive innovation opportunity: Introduce travel kits and compact skincare solutions to cater to the increasingly mobile and time-conscious consumer segment.
CategoryFashion
Travel-Themed Hydrating Masks
Summer Fridays is a Newly Launched Blogger-Created Skincare Range
Disruptive innovation opportunity: Introducing new skincare brands that cater to consumers seeking innovative and effective products.
