Category
Lifestyle
Assisted Choices
Trend cluster
Category
Beet-Based
Beets are increasingly incorporated into desserts and treats.
3.8
Trend score
Trend
What is the Beet-Based trend?
Beet-Based: Brands are increasingly offering sweet desserts and treats that are based in beetroots, which can offer benefits like enhanced color, nutrition, and flavor. The hybridization of this earthy root vegetable into dessert form allows brands to appeal to health-minded and foodie consumers alike.
Insight
The consumer insight behind the Beet-Based trend
Today's health-focused consumer understands that achieving their goals isn't about restricting themselves, but making informed and deliberate choices. These consumers still prioritize indulgence, but seek out products that are able to balance indulgence without being overly harmful to their health. Products that combine the two are able to remove the guilt associated with "unhealthy" eating.
Trend themes
Themes within the Beet-Based trend
Three behaviours holding the trend together01
Veggie-Infused Desserts
Brands are increasingly offering sweet desserts and treats that are based in vegetable sources which can enhance color, nutrition and flavor
02
Free-From Snacks
Consumers are seeking out free-from snacks—for their ability to share all-around better-for-you benefits for one's health and well-being
03
Better-For-You Confections
New confections are not only all-natural but also non-GMO, free from fat, enriched with vitamins and made with less sugar than traditional treats
Industry implications
What the Beet-Based trend means for industry
Where the trend changes the playbookFor
Food and Beverage
Incorporating vegetables into sweet dessert and treat options creates a new category of healthier indulgences
For
Health and Wellness
Meeting demand for healthier snacking options and better-for-you confections provides various opportunities to enter the health and wellness market
For
Marketing and Branding
Creating innovative low-fat, low-sugar, natural and vegan options in confections can help brands to differentiate themselves in a highly competitive market
Workshop question
Consider a popular item/element in an adjacent industry that your brand could incorporate into its own product/service.
Trend signals
Trend signals for Beet-Based
Trend score 3.8 out of 10, from popularity 50%, activity 55%, freshness 8%.
Popularity50%
Activity55%
Freshness8%
Audience
50%Men
50%Women
- Gen Alpha
- Gen Z
- Millennial
- Gen X
- Boomer
Market
North America
Europe
Asia-Pacific
Evidence
Examples of the Beet-Based trend
4 featured examples from Jul 6, 2018 to Mar 21, 2019CategoryLifestyle
Better-for-You Gummy Bears
Sugarfina & Pressed Juicery Teamed Up to Make Juice-Inspired Treats
Disruptive innovation opportunity: Introducing healthier ingredient options in the candy industry.
CategoryLifestyle
Vegetable-Infused Ice Creams
Peekaboo Ice Cream Has a Hidden Serving of Veggies in Every Pint
Disruptive innovation opportunity: Introduce vegetable-infused ice creams and other frozen desserts to tap into the growing market of health-conscious consumers.
CategoryLifestyle
Currant-Filled Beetroot Bars
Nature Line's Free-From Vegan Bar Shares a Snack with No Added Sugar
Opportunity to create new beet-based products and free-from snack options.
CategoryLifestyle
Miniature Beet Cheesecake Recipes
These Dessert Bites are Vegan, Sugar-Free, and Gluten-Free
Potential for food businesses to develop and market alternative dessert options that cater to vegan, sugar-free, and gluten-free diets.
