Beets are increasingly incorporated into desserts and treats
Trend - Brands are increasingly offering sweet desserts and treats that are based in beetroots, which can offer benefits like enhanced color, nutrition, and flavor. The hybridization of this earthy root vegetable into dessert form allows brands to appeal to health-minded and foodie consumers alike.
Insight - Today's health-focused consumer understands that achieving their goals isn't about restricting themselves, but making informed and deliberate choices. These consumers still prioritize indulgence, but seek out products that are able to balance indulgence without being overly harmful to their health. Products that combine the two are able to remove the guilt associated with "unhealthy" eating.
Insight - Today's health-focused consumer understands that achieving their goals isn't about restricting themselves, but making informed and deliberate choices. These consumers still prioritize indulgence, but seek out products that are able to balance indulgence without being overly harmful to their health. Products that combine the two are able to remove the guilt associated with "unhealthy" eating.
Workshop Question - Consider a popular item/element in an adjacent industry that your brand could incorporate into its own product/service.
