The latest Han Kjøbenhavn Spring/Summer 2019 collection debuts in a unique campaign shoot that explores deeper themes surrounding technological immersion. The images boast muted somber colors and it aims to capture the essence of trying to fit into.
The overarching theme explores the time where computers started becoming more prominent in daily lifestyles. It shifted from kids playing outdoors to indoors bound by electronic entertainment. The capsule uses natural fabric materials along with floral prints contrasted by technical fabrics with modern electronic artwork -- this clash is joined to showcase the juxtaposing concepts. The campaign invites consumers to interact with the collection online, browsing through a platform that is designed to evoke nostalgic feelings. The digital campaign is developed to translate the theme a further step, referring to video game visuals.