Probiotic applications come in sprayable form
Implications - Probiotics that come in portable, spray form are being incorporated into everything from skincare mists to air-fresheners. This new method of application caters to consumers for its novelty and convenience, while offering the benefit of a natural ingredient that most are familiar with.
Workshop Question - How could your brand reformat or package a traditional product/service in its industry?
Trend Themes
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Sprayable Probiotics — Probiotics that come in portable, spray form are being incorporated into products like skincare, pet food, air fresheners etc.
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Microbe-balancing Sprays — All-natural probiotic skincare sprays that soothe skin and support everything from rosacea to eczema have been developed
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Probiotic-enhanced Air Purification — Innovative air purifiers that shift and balance the ratio between good and bad bacteria in the home have been successfully launched by companies
Industry Implications
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Health & Wellness Industry — Sprayable probiotics and all-natural topical probiotic sprays have the potential to disrupt the market and become game changers
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Home Appliance Industry — Probiotic-enhanced air purifiers are a disruptive innovation opportunity for companies in the home appliance industry
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Cleaning Industry — Fabric-refreshing probiotic sprays and probiotic air sprays can transform and disrupt the cleaning industry
