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Donation-Encouraging Jewelry

Call It Spring x ME to WE is Socially Conscious & Aids Communities

— March 14, 2018 — Social Good
Call it Spring and ME to WE are teaming up for a socially conscious project that boasts limited-edition Kenyan-made handcrafted jewelry. The initiative is being launched on April 3rd and in honor of World Water Month.

The companies have announced that 100% of the net proceeds from the collaboration will be donated to the WE Charity and each jewelry piece's social impact is fully traceable online. In doing so, the companies honor WE-supported communities in Kenya and empower them through jobs and an opportunity to reap 100% of the benefits. To increase the income of donations, Call It Spring is doubling its impact by matching the net proceeds of each purchased accessory.

The socially conscious program targets three of the ME to WE's five pillars of impact—education, clean water and opportunity.
Trend Themes
1. Socially Conscious Jewelry - Disruptive innovation opportunity: Explore other collaborations between fashion and social initiatives to create products with a positive impact on communities.
2. Transparency in Social Impact - Disruptive innovation opportunity: Develop traceability platforms to showcase the social impact of products and encourage more consumers to support socially responsible businesses.
3. Matching Donations - Disruptive innovation opportunity: Implement matching donation programs to incentivize customers to make purchases and support charitable causes.
Industry Implications
1. Fashion Retail - Disruptive innovation opportunity: Integrate social initiatives into the production and sale of fashion accessories.
2. Social Impact Technology - Disruptive innovation opportunity: Build online platforms that track and measure the social impact of products and collaborations.
3. Charitable Partnerships - Disruptive innovation opportunity: Foster more collaborations between businesses and charitable organizations to maximize the positive impact on communities.
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