Call it Spring and ME to WE are teaming up for a socially conscious project that boasts limited-edition Kenyan-made handcrafted jewelry. The initiative is being launched on April 3rd and in honor of World Water Month.
The companies have announced that 100% of the net proceeds from the collaboration will be donated to the WE Charity and each jewelry piece's social impact is fully traceable online. In doing so, the companies honor WE-supported communities in Kenya and empower them through jobs and an opportunity to reap 100% of the benefits. To increase the income of donations, Call It Spring is doubling its impact by matching the net proceeds of each purchased accessory.
The socially conscious program targets three of the ME to WE's five pillars of impact—education, clean water and opportunity.