Dagsmejan, the Swiss-Swedish sustainable technical sleepwear brand, recently joined forces with Vives, a non-profit organization dedicated to providing clean water to communities in need. The pair recently debuted the Flow Like Water special edition sleepshirt, with a portion of each sale being donated to support Vives' mission. This project is especially crucial as West African is a country where around 20% of the population has no access to clean drinking water.
The Dagsmejan Flow Like Water special edition sleep shirts are made with the brand's "signature botanic fibers that require up to 20x less water than cotton. The fibers are produced in a closed loop system where 99% of the process water is recycled and used multiple times."
Fans can purchase the new pieces online.
Image Credit: Dagsmejan
Key Themes Behind This Trend
- Sustainable Sleepwear
- The trend of producing sleepwear using more sustainable and eco-friendly materials and processes could lead to new opportunities for disruptive innovation in the fashion industry.
- Socially Responsible Fashion
- The trend towards fashion brands partnering with non-profit organizations and implementing socially responsible initiatives could lead to new opportunities for disruptive innovation in the fashion industry.
- Water Conservation
- The trend towards water conservation and reducing water waste could lead to new opportunities for disruptive innovation in industries ranging from fashion to agriculture.
Where This Applies
- Fashion
- The fashion industry could benefit by implementing sustainability initiatives and partnering with non-profit organizations to create socially responsible products and initiatives.
- Non-profit
- Non-profit organizations can find new ways to engage with customers by partnering with fashion brands and other industries in socially responsible initiatives.
- Agriculture
- The trend towards water conservation and reducing water waste could lead to new innovations in agriculture and farming practices.
