Oregon-based brewery Rogue Ales & Spirits is set to release a cold brew IPA that combines beer and coffee in one delicious drink. On a hot day, it can be tough to choose between a chilled beer and a delicious cup of cold brew. However, with this new beer, consumers will never have to choose one over the other again.
The new cold brew IPA from Rogue Ales & Spirits is a hybrid beverage that combines beer and coffee. The beer portion of the drink is made up of Rogue IPA, which is made with the brewery's locally grown hops. The coffee portion is comprised of Stumptown's popular cold brew, which is known for its bold and rich taste.
The beer is set to officially debut in April and it will be available on draft as well as in 22-ounce bottles.
What's Driving This Trend
- Coffee-infused Drinks
- There is a growing trend of infusing coffee in a variety of drinks, creating a new market opportunity for beverage brands to innovate and create unique flavor combinations.
- Hybrid Beverages
- The trend of combining two different beverages, such as coffee and beer, is growing, opening up possibilities for companies to create unexpected flavor combinations and stand out in the market.
- Farm-to-table Ingredients
- As consumers become more interested in locally-sourced and high-quality ingredients, incorporating farm-to-table hops and coffee beans is a way to add value and differentiate your product in the market.
Who This Affects Most
- Brewing
- Breweries have an opportunity to experiment with new flavors and ingredients, such as coffee, in their beer production to create unique and innovative products.
- Coffee Shops
- Coffee shops can explore the trend of adding coffee to beer and other beverages to create a new line of hybrid drinks that will differentiate themselves from competitors.
- Beverage Distribution
- Companies that distribute beverages have an opportunity to introduce coffee-infused beers and other hybrid beverages to the market, offering consumers a new and unique product category.
