The sleek and stylish packaging for Wanglaoji Black Herbal Tea was created with a young demographic in mind, leading to the creation of an herbal tea can with a dark black design and an all-over graphic print.
As the taste of the herbal tea product was developed to appeal to a new generation of tea drinkers, a dynamic tea packaging design was created to break away from traditional and old-fashioned styles. The design of the can aims to capture the "networked lifestyle" of youth through forms of entertainment such as animation, comics, games and novels.
Unlike most herbal tea beverages that need to be steeped before they can be consumed, this can presents a convenient ready-to-drink option for busy young individuals.
Key Themes Behind This Trend
- Vibrant Herbal Tea Packaging
- The sleek and stylish packaging for Wanglaoji Black Herbal Tea appeals to a young demographic by breaking away from traditional styles.
- Appealing to the New Generation of Tea Drinkers
- The taste of the herbal tea product is specifically developed to attract young tea drinkers, presenting an opportunity for disruptive innovation in the tea industry.
- Convenient Ready-to-drink Herbal Tea
- The Wanglaoji Black Herbal Tea can provides a convenient option for busy young individuals who prefer ready-to-drink beverages.
Where This Applies
- Herbal Tea Industry
- The vibrant packaging and taste of Wanglaoji Black Herbal Tea present disruptive opportunities within the herbal tea industry.
- Packaging Design Industry
- The creation of a sleek and stylish packaging design for Wanglaoji Black Herbal Tea opens up disruptive innovation opportunities within the packaging design industry.
- Beverage Industry
- The convenience of ready-to-drink herbal tea cans like Wanglaoji Black Herbal Tea can lead to disruptive innovation within the beverage industry.
