The sleek and stylish packaging for Wanglaoji Black Herbal Tea was created with a young demographic in mind, leading to the creation of an herbal tea can with a dark black design and an all-over graphic print.
As the taste of the herbal tea product was developed to appeal to a new generation of tea drinkers, a dynamic tea packaging design was created to break away from traditional and old-fashioned styles. The design of the can aims to capture the "networked lifestyle" of youth through forms of entertainment such as animation, comics, games and novels.
Unlike most herbal tea beverages that need to be steeped before they can be consumed, this can presents a convenient ready-to-drink option for busy young individuals.
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Wanglaoji Black Herbal Tea's Vibrant Packaging Appeals to a Young Demographic
- By: Laura McQuarrieSep 19, 2018