Ideas
Explore the world's #1 largest database of ideas and innovations, with over 400,000 inspiring examples.
Insights
Uncover major shifts and emerging opportunities with our exclusive PRO research.
Trend Reports
Discover why 750 brands rely on our AI-powered Trend Reports to get better, faster insights.
Newsletter
Join over 200,000 subscribers who rely on our weekly newsletter to keep up with need-to-know trends and insights.
Books
Join 20,000,000+ people getting better and faster with our New York Times Bestselling methods, best innovation books & keynote videos.
Dashboard
Get special access to premium content, topic tracking and customizable tools through our AI-powered Dashboard.
AI
Learn how the Trend Hunter harnesses the power of artificial intelligence.
Assessment
Enhance your innovation potential with a deeper understanding of your unique innovation archetype and how your organization benchmarks.
Overview
Accelerate innovation and ignite disruptive thinking with our award-winning programs and research.
Keynotes & Workshops
Empower your team with the insights and frameworks they need to innovate better and faster.
Custom Research
Get fast, customized trend reports, presentations and deep dives 20x faster than traditional research.
Plans
Get started today with a free consultation, our self-serve tools, or a dedicated program.
Jeremy Gutsche
Ignite your event with our CEO, a NY Times Bestselling Author and one of the top innovation keynote speakers.
Our Team of Futurists
Inspire your group with our most popular speakers on innovation, trends, change and futurism.
Contact
Get in touch to learn more, ask a question or submit a tip.
About Us
Learn more about Trend Hunter and how we accelerate innovation.
FAQ
Get answers to common questions about Trend Hunter.
Community
Stay on the cutting-edge with the help of the Trend Hunter community.
Team
Meet the team trusted by hundreds of leading businesses worldwide.
Jobs
Find opportunities to accelerate your career with the #1 Trend Firm.
Internships
Grow your professional skillset in an award-winning workplace.
News
Catch up on noteworthy Trend Hunter news and media mentions.
Join
Build a portfolio and put your trend-spotting abilities to the test.
Advertising
Supercharge your marketing by partnering with Trend Hunter.
Portfolio
Visit your public portfolio and browse your past articles.
Add a Trend
Write up an article and showcase your trend-spotting skills.
My Trends
Edit your articles and see how they stack up on the leaderboards.
Settings
Edit your profile, connect your social media accounts, and more.
Add a trend, customize your dashboard, or track topics.
Future Festival
World Summit
Join the world's top innovators at our 3-Day Toronto event.
Innovation Events
Explore our 2020 tour dates and find the best city to inspire your team.
Custom Events
Host a custom innovation conference in your city that will inform and inspire.
Custom Training
Bring the Future Festival experience directly to your team with custom training packages.
Search our database of over 390,000 cutting edge ideas.
SAMPLE CONSUMER INSIGHTS - Subscribe to access 8,417 more

Cosmetic Baobab

Baobab oil is used as a highlighted ingredient in skincare

Implications - Baobab oil, derived from adansonia trees, is becoming increasingly common in various skincare items in North America. Known for its moisturizing and vitamin-rich properties, the growing popularity of the ingredient in North America speaks to the expanding prioritization of natural-minded wellness.
Workshop Question - How could your brand enter the wellness space, or better establish itself within it?
4.3
Score
Popularity
Activity
Freshness
Patterns
Megatrends
4 Featured, 33 Examples:
24,147 Total Clicks
Date Range:
Apr 18 — Apr 19
Trending:
This Year and Mild
Consumer Insight Topics:

Featured Examples

Related Trend Reports & Custom Market Research

Related Examples

Eco Body Care Collections
Eco Body Care Collections
The Soap Co.'s Mulberry & Amber Line is Antioxidant-Rich & Protective
Adventurous Fruity Fragrances
Adventurous Fruity Fragrances
The New Burberry Her Eau De Parfum Boasts a Youthful and Chic Scent
Post-Gym Dry Shampoos
Post-Gym Dry Shampoos
Bath & Body Works' NO SWEAT Dry Shampoo Product Absorbs Oil & Sweat
Luxurious Minimalist Skincare
Luxurious Minimalist Skincare
Nécessaire Shares a Simple, Thoughtful Trio of Body Care Products
Concentrated Retinol Sprays
Concentrated Retinol Sprays
Neova's Intensive Leave-On Exfoliant Diminishes Dullness
Smoothing Skincare Systems
Smoothing Skincare Systems
SLMD Skincare's Body Smoothing System Targets Keratosis Pilaris
African-Inspired Mobile Kitchens
African-Inspired Mobile Kitchens
Baobab Street Food is Bringing African Flavors to Historic Rome
Hemp-Powered Skincare
Hemp-Powered Skincare
Cannabliss Organic's Skincare Pairs Korean Herbs with Hemp Oil
Athlete-Targeted Shower Products
Athlete-Targeted Shower Products
ESPA's New Product Range Helps to Relieve Tired Muscles
Luminizing Mask Hybrids
Luminizing Mask Hybrids
Tatcha's Luminous Dewy Skin Mask Combines a Popular Mist and Mask
Chamomile Baby Sunscreens
Chamomile Baby Sunscreens
Bare Republic's Baby Sunscreen Soothes and Protects Skin
Luxurious Organic Beauty Sets
Luxurious Organic Beauty Sets
The Evy Jo & Co Bath Sets are Relaxing and Fully Customizable
Fantastical Textile Creatures
Fantastical Textile Creatures
Eda Yorulmazoğlu Creates Bizarre Fashion Sculptures with Textile
Cooling Hair Masks
Cooling Hair Masks
Blue Lagoon's Hair Mask Treatment Features Algae as a Key Ingredient
Solid Skincare Oils
Solid Skincare Oils
The 8 Faces Boundless Solid Oil Nourishes with Shea Butter and Carrier Oils
Fortifying Hair Serums
Fortifying Hair Serums
Ranavat Botanics' Mighty Majesty Fortifying Hair Serum Nourishes with Oils
One-Minute Hair Masks
One-Minute Hair Masks
The Garnier Fructis '1 Minute Hair Masks' Quickly Nourish One's Tresses
play_circle_filled Navigational GPS Gloves
Navigational GPS Gloves
JDxP x Flexweave Athletic Gloves Were Created in Collaboration with Reebok
play_circle_filled 3D-Printed Training Masks
3D-Printed Training Masks
Modla's Training Mask Shows Off the Innovative Reebox Flexweave Material
Fragrance Brand Charcoal Masks
Fragrance Brand Charcoal Masks
The New Le Labo Face Mask is a Detoxifying Charcoal Mask
Versatile Unisex Haircare
Versatile Unisex Haircare
Lore Originals is an Intelligent Range of Six Versatile Hair Products
Anti-Inflammatory Beauty Creams
Anti-Inflammatory Beauty Creams
Primally Pure's 'Blue Tansy Beauty Cream' Soothes Irritated Skin
Skincare Oil-Scented Candles
Skincare Oil-Scented Candles
Clarins' 'Tonic Scented Candle' Smells Like the Brand's Treatment Oil
Post-Baby Skincare Oils
Post-Baby Skincare Oils
10 & Co.'s 'Motherlover' is a Rejuvenating Body Oil for New Mothers
Healing Muscle Rubs
Healing Muscle Rubs
This Product by Native Atlas Relaxes and Relieves Sore Muscles
Prebiotic Skincare Supplements
Prebiotic Skincare Supplements
The Nue Co.'s "Skin Food" Settles the Digestive System and More
Superfood Condiment Collections
Superfood Condiment Collections
Naturya Offers Superfood-Infused Jams and
Clear Skincare Creams
Clear Skincare Creams
The Super Aqua Ultra Water-Full Clear Cream is Completely Transparent
Fizzing Body Lotions
Fizzing Body Lotions
Too Cool For School's Fizzy Body Sculpting Mousse is Inspired by Pop Rocks
Quartz-Infused Hand Moisturizers
Quartz-Infused Hand Moisturizers
Prismologie's Rose Quartz & Rose Exfoliant Softens Dry Skin
Musical Fragrance Marketing
Musical Fragrance Marketing
Moab's Product Page Uses Spotify Playlists to Describe the Fragrance
Gender-Neutral Fragrance Collections
Gender-Neutral Fragrance Collections
These Perfumes Were Designed to Appeal to Both Men and Women
African Tree Face Serums
African Tree Face Serums
Bohemian Harvest's Solar Brightening Serum Features Baobab Ingredients