Baobab oil is used as a highlighted ingredient in skincare
Trend - Baobab oil, derived from adansonia trees, is becoming increasingly common in various skincare items in North America. Known for its moisturizing and vitamin-rich properties, the growing popularity of the ingredient in North America speaks to the expanding prioritization of natural-minded wellness.
Insight - As consumers take on more rounded approaches to their personal health, they're increasingly taking cues from global trends and traditional ingredients. The natural ingredients used around the world are appealing to North American consumers because of their long histories of use in beauty and health trends.
Insight - As consumers take on more rounded approaches to their personal health, they're increasingly taking cues from global trends and traditional ingredients. The natural ingredients used around the world are appealing to North American consumers because of their long histories of use in beauty and health trends.
Workshop Question - How could your brand enter the wellness space, or better establish itself within it?
Trend Themes
1. Rise of Natural-minded Wellness - Consumers are prioritizing natural ingredients in their personal care products, with baobab oil being a highlighted ingredient due to its moisturizing and vitamin-rich properties.
2. Functional and Vitamin-rich Body Care - Body care brands are emphasizing the functional benefits of their products, incorporating vitamins like Vitamin C and Vitamin A in combination with natural fragrances, such as grapefruit, rosemary, lavender, and basil.
3. Disruptive Fragrance Business Models - Start-ups like Phlur are disrupting the fragrance industry by selling online, sustainably sourcing their products, and being transparent about the ingredients used in their perfumes and body care products.
Industry Implications
1. Personal Care - Brands can explore the benefits of incorporating natural ingredients like baobab oil or creating functional body care products with added vitamins.
2. Fragrance - Disruptive business models can be explored in the fragrance industry, such as sustainable sourcing and being transparent with consumers about ingredients used.
3. Wellness - Consumers are taking a more rounded approach to personal health and wellness, with the prioritization of natural ingredients being a major trend.
