Baobab oil is used as a highlighted ingredient in skincare
Trend - Baobab oil, derived from adansonia trees, is becoming increasingly common in various skincare items in North America. Known for its moisturizing and vitamin-rich properties, the growing popularity of the ingredient in North America speaks to the expanding prioritization of natural-minded wellness.
Insight - As consumers take on more rounded approaches to their personal health, they're increasingly taking cues from global trends and traditional ingredients. The natural ingredients used around the world are appealing to North American consumers because of their long histories of use in beauty and health trends.
Insight - As consumers take on more rounded approaches to their personal health, they're increasingly taking cues from global trends and traditional ingredients. The natural ingredients used around the world are appealing to North American consumers because of their long histories of use in beauty and health trends.
Workshop Question - How could your brand enter the wellness space, or better establish itself within it?
