Category
Fashion
Seasonal Storytelling
Trend cluster
Category
Cosmetic
Baobab
Baobab oil is used as a highlighted ingredient in skincare.
2.7
Trend score
What's Happening
What is the Cosmetic Baobab trend?
Cosmetic Baobab: Baobab oil, derived from adansonia trees, is becoming increasingly common in various skincare items in North America. Known for its moisturizing and vitamin-rich properties, the growing popularity of the ingredient in North America speaks to the expanding prioritization of natural-minded wellness.
Insight
The consumer insight behind the Cosmetic Baobab trend
As consumers take on more rounded approaches to their personal health, they're increasingly taking cues from global trends and traditional ingredients. The natural ingredients used around the world are appealing to North American consumers because of their long histories of use in beauty and health trends.
Trend themes
Themes within the Cosmetic Baobab trend
Three behaviours holding the trend together01
Rise of Natural-Minded Wellness
Consumers are prioritizing natural ingredients in their personal care products, with baobab oil being a highlighted ingredient due to its moisturizing and vitamin-rich properties.
02
Functional and Vitamin-Rich Body Care
Body care brands are emphasizing the functional benefits of their products, incorporating vitamins like Vitamin C and Vitamin A in combination with natural fragrances, such as grapefruit, rosemary, lavender, and basil.
03
Disruptive Fragrance Business Models
Start-ups like Phlur are disrupting the fragrance industry by selling online, sustainably sourcing their products, and being transparent about the ingredients used in their perfumes and body care products.
Industry implications
What the Cosmetic Baobab trend means for industry
Where the trend changes the playbookFor
Personal Care
Brands can explore the benefits of incorporating natural ingredients like baobab oil or creating functional body care products with added vitamins.
For
Fragrance
Disruptive business models can be explored in the fragrance industry, such as sustainable sourcing and being transparent with consumers about ingredients used.
For
Wellness
Consumers are taking a more rounded approach to personal health and wellness, with the prioritization of natural ingredients being a major trend.
Workshop question
How could your brand enter the wellness space, or better establish itself within it?
Trend signals
Trend signals for Cosmetic Baobab
Trend score 2.7 out of 10, from popularity 47%, activity 25%, freshness 8%.
Popularity47%
Activity25%
Freshness8%
Audience
50%Men
50%Women
- Gen Alpha
- Gen Z
- Millennial
- Gen X
- Boomer
Market
North America
Europe
Asia-Pacific
South America
Evidence
Examples of the Cosmetic Baobab trend
4 featured examples from Apr 18 to Dec 28, 2018CategoryFashion
Single-Use Hot Oil Hair Masks
Starskin's Coco-Nuts Nourishing Hot Oil Hair Mask is 100% Organic
Skincare brands can expand their product lines and expertise into haircrae to accommodate the growing demand for organic, all-natural products.
CategoryFashion
Perfumed Body Lotions
Phlur's Hanami is Hydrating and Boasts a Calming Scent
The launch of Phlur's Hanami lotion demonstrates the potential for fragrance and personal care companies to innovate by creating products that are both effective and environmental…
CategoryFashion
Functional Vitamin Body Oils
Neom Organics Launched Oils for Energy, Sleep, De-Stressing and More
Beauty brands may start adding functional ingredients to their products to cater to customers who view self-care and wellness as important.
CategoryFashion
Replenishing Baobab Oil Skincare
Alaffia's Baobab Rooibos Collection Deeply Moisturizes Dry Skin
Companies in the skincare industry can leverage the benefits of baobab oil and other natural extracts to develop new lines of products that cater to consumers with dry and sensiti…
