Category
Fashion
Scaled Restraint
3.7
Trend score
Trend
What is the CBD Tresses trend?
CBD Tresses: The next industry cannabis is entering is that of hair care, with the various properties of cannabis being incorporated into everything from brow gels to hair-strengthening supplements. These products come as interest around the benefits and potential applications of the medicinal and recreational plant grows.
Insight
The consumer insight behind the CBD Tresses trend
As the cannabis market expands in North America, some consumers and brands have re-framed the ingredient as a "wellness" item. This has resulted in consumer demand for it in several aspects of their lives, as the natural and observable benefits of the plant can outweigh other ingredients that require long-term use before benefits can be appreciated.
Trend themes
Themes within the CBD Tresses trend
Three behaviours holding the trend together01
Cannabis-infused beauty
With relaxed laws surrounding cannabis and increasing research on its medicinal benefits, cannabidiol (CBD) oil and other extracts from the plant are becoming highly sought-after ingredients in the beauty industry.
02
Wellness-focused ingredients
Brands are focusing on natural and observable benefits of ingredients, leading to consumer demand for wellness-focused products that use these ingredients to enhance various aspects of their daily lives.
03
Vegan beauty
As consumers become more conscious about their impact on the environment, brands are responding by offering vegan beauty products that avoid animal-derived ingredients and promote sustainability.
Industry implications
What the CBD Tresses trend means for industry
Where the trend changes the playbookFor
Beauty and Wellness
The intersection of luxury and wellness is seeing increasing demand for natural and cannabis-infused beauty products that offer indulgence and self-care qualities.
For
Cannabis
As the cannabis market expands in North America, it is entering new industries such as beauty and wellness, highlighting the plant's various properties and benefits.
For
Natural Products
As consumers prioritize natural and eco-friendly products, brands are responding by offering ingredients and products that promote sustainability, ethical practices and healthier lifestyles.
Workshop question
How could your brand collaborate with brands in the growing cannabis space?
Trend signals
Trend signals for CBD Tresses
Trend score 3.7 out of 10, from popularity 61%, activity 43%, freshness 8%.
Popularity61%
Activity43%
Freshness8%
Audience
50%Men
50%Women
- Gen Alpha (not a primary audience)
- Gen Z
- Millennial
- Gen X
- Boomer
Market
North America
Evidence
Examples of the CBD Tresses trend
4 featured examples from Jun 25, 2018 to Apr 1, 2019CategoryFashion
Functional Hemp Creams
Deew Beauty and Wellness' Highly Nourishing Crèmes Use Cannabis Sativa Oil
Disruptive innovation opportunity: Introduce cannabis-infused skincare products that cater to health-conscious consumers.
CategoryFashion
CBD Haircare Collections
Emera CBD Haircare Products are Made with 100% Organic Cannabidiol Oil
Incorporating CBD oil into various beauty products to cater to the wellness-oriented consumer market.
CategoryFashion
Cannabis-Infused Hair Serums
Design.ME's Protective Hair Serum Contains Cannabis Sativa Seed Oil
The haircare industry can capitalize on the trend of incorporating cannabis and natural plant-based ingredients in their products to address consumer demands for effective and sus…
CategoryFashion
CBD-Infused Brow Gels
Milk Makeup's Kush Fiber Brow Gel is Touted as "a Hair Mask for Your Brows"
The CBD-infused beauty trend creates new market opportunities for companies in the beauty and skincare industry to develop innovative products that cater to the growing demand for…
