The cannabis industry enters the hair care space
Trend - The next industry cannabis is entering is that of hair care, with the various properties of cannabis being incorporated into everything from brow gels to hair-strengthening supplements. These products come as interest around the benefits and potential applications of the medicinal and recreational plant grows.
Insight - As the cannabis market expands in North America, some consumers and brands have re-framed the ingredient as a "wellness" item. This has resulted in consumer demand for it in several aspects of their lives, as the natural and observable benefits of the plant can outweigh other ingredients that require long-term use before benefits can be appreciated.
Insight - As the cannabis market expands in North America, some consumers and brands have re-framed the ingredient as a "wellness" item. This has resulted in consumer demand for it in several aspects of their lives, as the natural and observable benefits of the plant can outweigh other ingredients that require long-term use before benefits can be appreciated.
Workshop Question - How could your brand collaborate with brands in the growing cannabis space?
