The cannabis industry enters the hair care space
Trend - The next industry cannabis is entering is that of hair care, with the various properties of cannabis being incorporated into everything from brow gels to hair-strengthening supplements. These products come as interest around the benefits and potential applications of the medicinal and recreational plant grows.
Insight - As the cannabis market expands in North America, some consumers and brands have re-framed the ingredient as a "wellness" item. This has resulted in consumer demand for it in several aspects of their lives, as the natural and observable benefits of the plant can outweigh other ingredients that require long-term use before benefits can be appreciated.
Insight - As the cannabis market expands in North America, some consumers and brands have re-framed the ingredient as a "wellness" item. This has resulted in consumer demand for it in several aspects of their lives, as the natural and observable benefits of the plant can outweigh other ingredients that require long-term use before benefits can be appreciated.
Workshop Question - How could your brand collaborate with brands in the growing cannabis space?
Trend Themes
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Cannabis-infused Beauty — With relaxed laws surrounding cannabis and increasing research on its medicinal benefits, cannabidiol (CBD) oil and other extracts from the plant are becoming highly sought-after ingredients in the beauty industry.
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Wellness-focused Ingredients — Brands are focusing on natural and observable benefits of ingredients, leading to consumer demand for wellness-focused products that use these ingredients to enhance various aspects of their daily lives.
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Vegan Beauty — As consumers become more conscious about their impact on the environment, brands are responding by offering vegan beauty products that avoid animal-derived ingredients and promote sustainability.
Industry Implications
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Beauty and Wellness — The intersection of luxury and wellness is seeing increasing demand for natural and cannabis-infused beauty products that offer indulgence and self-care qualities.
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Cannabis — As the cannabis market expands in North America, it is entering new industries such as beauty and wellness, highlighting the plant's various properties and benefits.
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Natural Products — As consumers prioritize natural and eco-friendly products, brands are responding by offering ingredients and products that promote sustainability, ethical practices and healthier lifestyles.
