Laird Superfood Launched Non-Dairy Single-Serve 'Go-Packs'
Laura McQuarrie — May 28, 2018 — Lifestyle
References: lairdsuperfood & lairdsuperfood
Laird Superfood launched a collection of 'Go-Packs' that cater to the consumer who wants to easily optimize their on-the-go drinking experience with a nourishing Superfood Creamer.
The Superfood Creamer is offered in both unsweetened and original, which is sweetened with dried organic coconut nectar. Coconut milk powder forms the base of the non-dairy coffee creamers, alongside calcium-rich Aquamin, which is derived from 100% red marine algae, and organic extra virgin coconut oil as a healthy source of fats. These single-serve creamer sachets may be added to a variety of beverages—including coffee, tea, smoothies and cocoa—and do not clump, as there are no additives in their clean, minimal-ingredient formulas.
The Go-Packs from Laird Superfood also include other healthy, conveniently packaged products like Organic Coconut Sugar and the all-natural hydration blend HYDRATE.
The Superfood Creamer is offered in both unsweetened and original, which is sweetened with dried organic coconut nectar. Coconut milk powder forms the base of the non-dairy coffee creamers, alongside calcium-rich Aquamin, which is derived from 100% red marine algae, and organic extra virgin coconut oil as a healthy source of fats. These single-serve creamer sachets may be added to a variety of beverages—including coffee, tea, smoothies and cocoa—and do not clump, as there are no additives in their clean, minimal-ingredient formulas.
The Go-Packs from Laird Superfood also include other healthy, conveniently packaged products like Organic Coconut Sugar and the all-natural hydration blend HYDRATE.
Trend Themes
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On-the-go Healthy Convenience — A trend in the health industry is the demand for portable and convenient healthy food and beverage options.
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Clean Label — Consumers are increasingly looking for products with no additives and minimal ingredients, driving a trend towards 'clean label' products.
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Plant-based Nutrition — The growth of plant-based diets and the demand for non-dairy alternatives is fueling a trend towards plant-based nutrition options.
Industry Implications
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Food and Beverage — The food and beverage industry has opportunities to capitalize on the trend of creating healthy, portable and convenient food and drink options.
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Wellness and Fitness — The wellness and fitness industry can leverage these trends to create and market products that cater to health-conscious consumers looking for on-the-go solutions.
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Beauty and Personal Care — The beauty and personal care industry can find opportunities to innovate by incorporating healthy ingredients like plant-based nutrition into their products.
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