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Superfood Pumpkin Creamers

Laird Superfood's Pumpkin Spice Creamer is a Better-for-You Alternative

— August 21, 2019 — Lifestyle
For those who want to enjoy a healthier take on the popular spiced pumpkin flavor of autumn, Laird Superfood is introducing a Pumpkin Spice Creamer of its own that's vegan, keto-friendly, gluten-free and paleo-approved. The powered coconut creamer is available for a limited time only, sharing an all-natural, whole food formula that's free from added sugar.

A single serving of Laird Superfood's Pumpkin Spice Creamer contains only 40 calories and two grams of natural sugar, which is significantly less than other popular spiced pumpkin beverages that contain hundreds of calories and dozens of grams of sugar.

Alongside coconut milk powder, the formula is made up of organic coconut sugar, pumpkin powder, organic extra virgin coconut oil, plus an organic pumpkin spice blend and calcium from marine algae.
Trend Themes
1. Healthier Pumpkin Spice Alternatives - There is an opportunity for companies to create healthy pumpkin spice products that cater to consumers who want to enjoy the flavor without the unhealthy components.
2. All-natural Powdered Creamers - Natural, powdered creamers can be a healthier option for consumers who prefer plant-based and whole food ingredients over synthetically made creamers.
3. Low-calorie Beverage Additions - More people are looking for low-calorie options when it comes to flavor additives for their drinks, providing an opportunity for companies to create products that meet this demand.
Industry Implications
1. Health Food and Beverage - This trend presents an opportunity for health food and beverage companies to innovate and create products that cater to the growing demand for healthier alternatives.
2. Dairy-free Alternatives - With more people looking for dairy-free options, there is an opportunity for dairy-free companies to create healthier and plant-based creamers that mimic traditional creamers like Laird Superfood's offering.
3. Food and Beverage Additives - Companies that specialize in food and beverage additives have an opportunity to create low-calorie, natural, and healthy alternatives to traditional additives like sugar and cream.
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