In place of using real, high-quality vanilla in their products for the sake of cost, many brands opt to use "natural flavors" instead—but not Laird Superfood, as it recently introduced a vanilla creamer made with real Madagascar Bourbon Vanilla powder. The Vanilla Superfood Creamer was developed over the course of four years to ensure that the brand could share the most premium vanilla creamer on the market.
The vanilla coffee creamer is packed with simple, whole-food ingredients like a base of non-dairy coconut milk powder plus organic maple sugar, organic extra virgin coconut oil, organic cinnamon powder, sea salt and Aquamin, a multi-mineral complex derived from red marine algae.
The individually packaged portions of Vanilla Superfood Creamer amount to about just 34 cents per serving.
Why This Trend Is Growing
- Real Madagascar Bourbon Vanilla
- Opportunity for brands to use real high-quality vanilla in their products for premium flavor and differentiation.
- Simple Whole-food Ingredients
- Opportunity to develop products using simple, natural ingredients that appeal to health-conscious consumers.
- Individually Packaged Portions
- Opportunity to create convenient, on-the-go products with single-serve packaging for easy consumption.
Industries Being Reshaped
- Food and Beverage
- Opportunity for food and beverage companies to innovate with superfood coffee creamers using high-quality ingredients.
- Health and Wellness
- Opportunity for health and wellness brands to create products with simple, whole-food ingredients that promote well-being.
- Convenience Packaging
- Opportunity for packaging companies to develop efficient and appealing packaging solutions for individually packaged portions.
