To satisfy growing consumer demands, FrieslandCampina Kievit launched a foaming creamer range centered around both premiumization and convenience. In particular, the high-froth coffee creamers cater to Millennial and Gen Z consumers, who are looking for premium coffee experiences outside of the coffeehouse.
The Vana-Cappa range is made up of indulgent "spoonable foams" that are said to offer a premium mouthfeel, superior taste and "replicate sensory qualities of a delicious full-flavored frothy milk beverage."
Recreating high-quality cafe beverages at home can be an issue without the right ingredients, equipment or know-how, but as the Vana-Cappa foaming creamer range is made with real dairy, coconut oil and dairy solids, it only needs to be poured into a cup for the foam to appear. According to FrieslandCampina Kievit’s Floortje Bijleveld, "from a premium perspective, not everyone can afford a machine in the home, so it’s very convenient and more premium than an instant coffee mix."
Key Themes Behind This Trend
- Premiumization of Coffee Experiences
- The foaming creamer range offers a premium mouthfeel and taste, catering to Millennial and Gen Z consumers who seek high-quality coffee experiences.
- Convenience in Cafe Beverages
- The Vana-Cappa foaming creamer range provides an easy solution for recreating frothy milk beverages at home without the need for expensive equipment or expertise.
- Replicating Cafe Quality
- The foam produced by the Vana-Cappa creamers replicates the sensory qualities of a full-flavored frothy milk beverage, enhancing the coffee-drinking experience.
Where This Applies
- Coffee Creamer Industry
- The launch of the foaming creamer range by FrieslandCampina Kievit introduces a unique product innovation, opening up opportunities for manufacturers in the coffee creamer industry.
- Home Coffee Brewing Industry
- The convenience and premium qualities offered by the Vana-Cappa creamers create a disruptive innovation opportunity for companies in the home coffee brewing industry by providing an alternative to expensive coffee machines.
- Non-dairy Alternatives Industry
- With the inclusion of coconut oil and dairy solids, FrieslandCampina Kievit's foaming creamer range presents a unique product in the non-dairy alternatives industry, appealing to consumers seeking plant-based options.
