As brands become more open to selling TNC-infused edible products, one retail suppler CannTrust is putting together a series of coffee cannabis capsules in a K-cup format known as CANNCUP. The hot beverage pods will feature THC-infused drinks including coffee, hot chocolate and tea laced with the herbal stimulant.
As consumers seek out simplified hot beverage products, the CANNCUP offers a cannabis product that fits that model with the addition of a natural pharmaceutical. The packaging for the pods is also fully compostable making it ideal for the environment.
Each pod will have a higher price tag than a conventional hot beverage capsule due to the addition of marijuana inside, averaging at $3 USD. The products are awaiting approval in Canada.
Why This Trend Is Growing
- Cannabis-infused Beverages
- Opportunity to disrupt the traditional hot beverage market with TNC-infused coffee and tea products.
- Compostable Packaging
- Opportunity to disrupt the environmentally harmful beverage packaging market with fully compostable options.
- Simplified Edible Products
- Opportunity to disrupt the complex and sometimes overwhelming world of edible cannabis products with simplified options.
Industries Being Reshaped
- Hospitality Industry
- Opportunity to add a new and unique option to the menu of bars and restaurants catering to cannabis consumers.
- Consumer Packaged Goods Industry
- Opportunity to disrupt the hot beverage market with TNC-infused coffee and tea packaged in fully compostable materials.
- Cannabis Industry
- Opportunity to offer simplified and environmentally friendly edible options for consumers seeking out cannabis products.
