Probiotic-based air purifiers naturally protect against the growth of mold
Trend - As probiotics become an increasingly relevant "buzz" word in the world of wellness, more brands are leveraging them to provide natural microbial protection against the growth of mold in the home. These benefit those who suffer from mold and mildew allergies while aligning with broader consumer values towards naturality.
Insight - Consumers are increasingly turning to natural ingredients in many aspects of their lives, whether that's in the food and beverages they consume, in their self-care regimes, or in general household upkeep. This shift comes as North Americans learn more about historical uses of natural ingredients from global influences, and as some of them begin to perceive products with "chemicals" as harmful to their health.
Insight - Consumers are increasingly turning to natural ingredients in many aspects of their lives, whether that's in the food and beverages they consume, in their self-care regimes, or in general household upkeep. This shift comes as North Americans learn more about historical uses of natural ingredients from global influences, and as some of them begin to perceive products with "chemicals" as harmful to their health.
Workshop Question - How could the use of probiotics be incorporated into your product line-up?
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Date Range:
Apr 19 — Apr 19
Trending:
Mild
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