Probiotic-based air purifiers naturally protect against the growth of mold
Trend - As probiotics become an increasingly relevant "buzz" word in the world of wellness, more brands are leveraging them to provide natural microbial protection against the growth of mold in the home. These benefit those who suffer from mold and mildew allergies while aligning with broader consumer values towards naturality.
Insight - Consumers are increasingly turning to natural ingredients in many aspects of their lives, whether that's in the food and beverages they consume, in their self-care regimes, or in general household upkeep. This shift comes as North Americans learn more about historical uses of natural ingredients from global influences, and as some of them begin to perceive products with "chemicals" as harmful to their health.
Insight - Consumers are increasingly turning to natural ingredients in many aspects of their lives, whether that's in the food and beverages they consume, in their self-care regimes, or in general household upkeep. This shift comes as North Americans learn more about historical uses of natural ingredients from global influences, and as some of them begin to perceive products with "chemicals" as harmful to their health.
Workshop Question - How could the use of probiotics be incorporated into your product line-up?
Trend Themes
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Natural Household Ingredients — Consumers are increasingly turning to natural ingredients whether in general household upkeep or wellness regimes, leading to disruptive innovation opportunities in natural probiotic-based air purifiers and sprays.
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Probiotics as a Health Booster — As probiotics become more prominently used for overall health benefits, industries of health and wellness can leverage this trend in producing specific-purpose probiotics products, such as cleaning supplies and air purifiers.
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Travel-friendly Probiotics — With a growing need to improve air and surface quality while on-the-go, there is a disruptive innovation opportunity in introducing portable and probiotic-powered solutions, specifically for those suffering from allergies and asthma.
Industry Implications
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Household Cleaning — The trend of natural household ingredients and probiotic products create a new avenue of domestic upkeep that promotes balance between good and bad bacteria for a holistic and healthier home environment.
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Health and Wellness — Probiotics as a health booster opens up a new industry for medicinal companies, food and beverage manufacturers, as well as health spas and retreats that cater to individuals looking for sustainable and natural health solutions.
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Travel and Tourism — The trend of travel-friendly probiotics appeals to an ever-increasing market of consumers who demand healthier and cleaner travel experiences. There is an emerging space that caters to products and services in travel and tourism that prioritize overall wellness.
5 Featured, 28 Examples:
61,957 Total Clicks
Date Range:
Apr 19 — Apr 19
Trending:
Mild
Consumer Insight Topics:
