Category
Art & Design
Oven Aesthetics
Trend cluster
Category
Probiotic
Clean
Probiotic-based air purifiers naturally protect against the growth of mold.
3.7
Trend score
Trend
What is the Probiotic Clean trend?
Probiotic Clean: As probiotics become an increasingly relevant "buzz" word in the world of wellness, more brands are leveraging them to provide natural microbial protection against the growth of mold in the home. These benefit those who suffer from mold and mildew allergies while aligning with broader consumer values towards naturality.
Insight
The consumer insight behind the Probiotic Clean trend
Consumers are increasingly turning to natural ingredients in many aspects of their lives, whether that's in the food and beverages they consume, in their self-care regimes, or in general household upkeep. This shift comes as North Americans learn more about historical uses of natural ingredients from global influences, and as some of them begin to perceive products with "chemicals" as harmful to their health.
Trend themes
Themes within the Probiotic Clean trend
Three behaviours holding the trend together01
Natural Household Ingredients
Consumers are increasingly turning to natural ingredients whether in general household upkeep or wellness regimes, leading to disruptive innovation opportunities in natural probiotic-based air purifiers and sprays.
02
Probiotics as a Health Booster
As probiotics become more prominently used for overall health benefits, industries of health and wellness can leverage this trend in producing specific-purpose probiotics products, such as cleaning supplies and air purifiers.
03
Travel-Friendly Probiotics
With a growing need to improve air and surface quality while on-the-go, there is a disruptive innovation opportunity in introducing portable and probiotic-powered solutions, specifically for those suffering from allergies and asthma.
Industry implications
What the Probiotic Clean trend means for industry
Where the trend changes the playbookFor
Household Cleaning
The trend of natural household ingredients and probiotic products create a new avenue of domestic upkeep that promotes balance between good and bad bacteria for a holistic and healthier home environment.
For
Health and Wellness
Probiotics as a health booster opens up a new industry for medicinal companies, food and beverage manufacturers, as well as health spas and retreats that cater to individuals looking for sustainable and natural health solutions.
For
Travel and Tourism
The trend of travel-friendly probiotics appeals to an ever-increasing market of consumers who demand healthier and cleaner travel experiences. There is an emerging space that caters to products and services in travel and tourism that prioritize overall wellness.
Workshop question
How could the use of probiotics be incorporated into your product line-up?
Trend signals
Trend signals for Probiotic Clean
Trend score 3.7 out of 10, from popularity 62%, activity 40%, freshness 8%.
Popularity62%
Activity40%
Freshness8%
Audience
50%Men
50%Women
- Gen Alpha (not a primary audience)
- Gen Z
- Millennial
- Gen X
- Boomer
Market
North America
Europe
Asia-Pacific
Evidence
Examples of the Probiotic Clean trend
5 featured examples from Apr 2, 2019CategoryLifestyle
Probiotic-Based Home Sprays
Hombiotic Contributes to Wellness Through Eliminating Mold & Mildew
Disruptive innovation opportunity: Introducing probiotic-infused home cleaning products to enhance the effectiveness and eco-friendliness of cleaning routines.
CategoryArt & Design
Health-Focused Home Cleaning Supplies
Aunt Fannie's Microcosmic Line is Powered by Probiotics
The household cleaning products industry can explore disruptive innovation by incorporating probiotics and catering to health-conscious consumers.
CategoryArt & Design
Probiotic-Enhanced Innovative Air Purifiers
BetterAir's Product is Fully Chemical-Free and Organic
The home appliance industry can capitalize on the trend of probiotic-enhanced air purifiers to offer innovative and healthier products.
CategoryLifestyle
Fabric-Refreshing Probiotic Sprays
Counter Culture's Probiotic Air Spray Amplifies Cleanliness
Opportunity for companies in the home cleaning industry to innovate and introduce probiotic and plant-based air and fabric refreshers.
CategoryLifestyle
Purifying On-the-Go Sprays
The BetterAir Probiotic Spray Offers Travellers Relief from Allergens
The BetterAir Probiotic Spray disrupts the air purification industry by offering a portable and user-friendly solution that improves air quality and provides relief for individual…
