Heinz is Celebrating 50 Years of Its Slogan with an Experiential Tour

 - Oct 13, 2017
References: kraftcanada & campaignlive
To celebrate 50 years of its iconic "Beanz Meanz Heinz" slogan, Heinz is launching an experiential bus tour across the UK, which will give fans the chance to board a double decker bus.

The bus tour will travel across nine major cities in the UK, including major stops like London, Liverpool and Manchester, where fans of the brand will have the chance to sample baked bean-based meals with extravagant toppings. While this dining experience will unfold on the upper level of the bus, the lower deck will feature a recipe card wall with a selection of take-home recipe ideas that have been developed in collaboration with the Food Network. On their way out of the bus, fans also have the chance to grab their very own personalized can of Heinz beans.