Cleansing ingredients are offered in compact capsule form
Trend - The process of bodily "cleansing" through specific food and beverage consumption is being made easier with capsules that contain concentrated forms of popular cleansing ingredients. Sometimes sold as being helpful for one specific function, and other times as a general tool for "detoxification," the marketing of the ritual of these products enhances their appeal.
Insight - Many consumers' lack of faith in their respective healthcare systems and general anxieties have led them to seek more control over their health and wellness. As a result, so too has grown a hunger for function-specific products to help them feel that they're optimizing their bodies with the newest, most innovative options on the market.
Insight - Many consumers' lack of faith in their respective healthcare systems and general anxieties have led them to seek more control over their health and wellness. As a result, so too has grown a hunger for function-specific products to help them feel that they're optimizing their bodies with the newest, most innovative options on the market.
Workshop Question - How could your brand offer a condensed version of its product/service?
Trend Themes
1. Capsule Cleansing - The trend of capsule supplements for cleansing ingredients makes bodily cleansing an easier process for consumers seeking control over their health and wellness.
2. Plant-based Detoxification - The rise in plant-based detox supplements offers consumers a natural option to detoxify and improve their digestive tract health.
3. Multi-purpose Liver Detox - The use of medicinal herbs in supplements creates a multi-functional option for consumers seeking liver support while also preventing uncomfortable bloating and indigestion.
Industry Implications
1. Health Supplements - These trends highlight new product opportunities for the health supplements industry to create supplements targeted at aiding in bodily cleansing, detoxification and liver support.
2. Natural and Plant-based Products - The use of natural and plant-based ingredients in these supplements represents a growth opportunity for the natural and plant-based product industries, as more consumers seek out holistic options.
3. Wellness and Self-care - The trend towards seeking control over health and wellness and the desire for innovative product options represents a growth opportunity for the wellness and self-care industries.
