Cleansing ingredients are offered in compact capsule form
Trend - The process of bodily "cleansing" through specific food and beverage consumption is being made easier with capsules that contain concentrated forms of popular cleansing ingredients. Sometimes sold as being helpful for one specific function, and other times as a general tool for "detoxification," the marketing of the ritual of these products enhances their appeal.
Insight - Many consumers' lack of faith in their respective healthcare systems and general anxieties have led them to seek more control over their health and wellness. As a result, so too has grown a hunger for function-specific products to help them feel that they're optimizing their bodies with the newest, most innovative options on the market.
Insight - Many consumers' lack of faith in their respective healthcare systems and general anxieties have led them to seek more control over their health and wellness. As a result, so too has grown a hunger for function-specific products to help them feel that they're optimizing their bodies with the newest, most innovative options on the market.
Workshop Question - How could your brand offer a condensed version of its product/service?
