Clothing and footwear aids in post-workout recovery processes
Trend - Brands within the clothing and footwear space are offering items to speed up and aid in the process of post-exercise recovery. The health benefits added to such items, and the simultaneous prioritization of fashionable designs, caters to a wider range of consumers who were previously untapped in the recovery space.
Insight - The recovery process that comes with intensive workouts can take a toll on the average consumers' day, while also impeding those who intensively train for professional purposes. Products that are able to enhance post-workout recovery allow consumers the opportunity to focus on their health long-term, and improve their quality of life in-between sessions.
Insight - The recovery process that comes with intensive workouts can take a toll on the average consumers' day, while also impeding those who intensively train for professional purposes. Products that are able to enhance post-workout recovery allow consumers the opportunity to focus on their health long-term, and improve their quality of life in-between sessions.
Workshop Question - How could your brand insert multiple benefits into its product/service?
Trend Themes
1. Post-exercise Recovery Fashion - Clothing and footwear brands are offering items that speed up and enhance post-exercise recovery while also prioritizing fashionable designs, presenting an opportunity for unique product offerings in the athletic and fashion industry.
2. Intelligent Sleepwear - Sleepwear made with FDA-approved medical device fabric technology that uses infrared energy to stimulate cell performance and increase circulation, presenting an opportunity for disrupting the sleepwear and medical textile industry.
3. Enhanced Athletic Recovery Products - The development of innovative products such as compression fasciawear and energy recycling athletic wear, presents an opportunity for a disruptive business model in the athletic and sportswear industry.
Industry Implications
1. Fashion - The fashion industry has the potential to develop athletic fashion products that cater to post-recovery wearers.
2. Sportswear - Innovative athletic recovery products present an opportunity to disrupt the sportswear industry and athletic textile market.
3. Medical Textiles - Companies can leverage FDA-approved medical textile technologies to develop new products that aid in post-workout recovery and improve overall circulation.
