Clothing and footwear aids in post-workout recovery processes
Trend - Brands within the clothing and footwear space are offering items to speed up and aid in the process of post-exercise recovery. The health benefits added to such items, and the simultaneous prioritization of fashionable designs, caters to a wider range of consumers who were previously untapped in the recovery space.
Insight - The recovery process that comes with intensive workouts can take a toll on the average consumers' day, while also impeding those who intensively train for professional purposes. Products that are able to enhance post-workout recovery allow consumers the opportunity to focus on their health long-term, and improve their quality of life in-between sessions.
Insight - The recovery process that comes with intensive workouts can take a toll on the average consumers' day, while also impeding those who intensively train for professional purposes. Products that are able to enhance post-workout recovery allow consumers the opportunity to focus on their health long-term, and improve their quality of life in-between sessions.
Workshop Question - How could your brand insert multiple benefits into its product/service?
