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Recovery Wear

Clothing and footwear aids in post-workout recovery processes

Trend - Brands within the clothing and footwear space are offering items to speed up and aid in the process of post-exercise recovery. The health benefits added to such items, and the simultaneous prioritization of fashionable designs, caters to a wider range of consumers who were previously untapped in the recovery space.

Insight - The recovery process that comes with intensive workouts can take a toll on the average consumers' day, while also impeding those who intensively train for professional purposes. Products that are able to enhance post-workout recovery allow consumers the opportunity to focus on their health long-term, and improve their quality of life in-between sessions.
Workshop Question - How could your brand insert multiple benefits into its product/service?
7.2
Score
Popularity
Activity
Freshness
Patterns
Megatrends
5 Featured, 45 Examples:
159,382 Total Clicks
Date Range:
Nov 17 — Apr 19
Trending:
Hot
Consumer Insight Topics:

Featured Examples

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