Energy Return Athletic Wear

The Under Armour Rush Collection Enhances Performance and Recovery

The Under Armour Rush Collection is the latest creation from the athletic wear brand that will enable sports enthusiasts to train harder and push themselves further. Created in partnership with technology company Celliant, the athletic wear garments are designed to recycle the energy exerted from the body during workouts or when the athlete is recovering. This will work to enhance circulation in all the right areas to help the wearer feel more supported as they go about their daily training capabilities.

The Under Armour Rush Collection consists of several garments to choose from and has been extensively worn by athletes Stephen Curry and Anthony Joshua over the past eight months to ensure they're ready for the mainstream market. The collection will be available starting on April 11.

Energy Return Athletic Wear
Athletic wear that recycles energy to enhance performance and recovery.
Celliant Technology
The use of Celliant technology that enhances circulation to improve athletic performance.
Personalized Training Gear
Customized athletic wear that caters to specific training requirements.

Industries Being Reshaped

Athletic Wear Industry
The development of energy-enhanced athletic wear that sets new standards for the industry.
Sports Technology Industry
The integration of Celliant technology into sports-related products and applications.
Personalized Training Industry
The creation of personalized athletic wear that caters to individualized needs and preferences.
SCORE
5.8 out of 10
GENDER
90% Men10% Women
MARKETTop markets: North America
GENERATION
  • Gen Z
  • Gen Alpha
  • Millennial (primary audience)
  • Gen X (primary audience)
POPULARITY
Popularity 79%
Activity 88%
Freshness 8%