Office lighting is enhanced via interactivity or productivity-promotion
Trend - Brands are incorporating lighting into their office spaces that prioritize productivity and creativity, whether that's in interactive installations or in items that track time spent working versus relaxing. Such products are able to create enhanced ambient environments that prioritize balance while working.
Insight - In North America, many are now used to adaptive office environments as technology makes remote work and flexible office hours more feasible for employers. In addition, office environments that focus on not just productivity, but productivity that's strived for in a way that's beneficial to employee health, are increasingly popular among people seeking a job–particularly Millennials. Having employers that care about their professional and personal wellbeing allows consumers to maintain a work-life balance that's crucial in an age where mental health is top-of-mind for many.
Insight - In North America, many are now used to adaptive office environments as technology makes remote work and flexible office hours more feasible for employers. In addition, office environments that focus on not just productivity, but productivity that's strived for in a way that's beneficial to employee health, are increasingly popular among people seeking a job–particularly Millennials. Having employers that care about their professional and personal wellbeing allows consumers to maintain a work-life balance that's crucial in an age where mental health is top-of-mind for many.
Workshop Question - How could your brand enhance its office space to prioritize both productivity and creativity?
Trend Themes
1. Smart Lighting - Integrating AI technology into lighting products has become a significant trend, giving customers more control over the lighting environment, beyond traditional settings, and creating new opportunities for innovation in this industry.
2. Human Experience - Incorporating features that prioritize employee health, productivity and creativity at the workplace has become an important trend. This has led to an increased demand for office environments that promote well-being in several industries.
3. Illuminated Communication - Lighting displays are being used to enhance communication and collaboration within workspaces and homes. A new trend of displaying communication and notifications using visual elements has emerged and is set to change the way people share information.
Industry Implications
1. Smart Lighting Industry - Companies can look into creating lighting products that incorporate AI technology to improve the customer's experience and control over their lighting environment, creating new opportunities for innovation in this industry.
2. Well-being Industry - Several businesses can cater to the demand for office environments that prioritize employee well-being and promote productivity and creativity using innovative products and designs in the wellness industry.
3. Communication Technology Industry - The emergence of visual elements as a means of communication creates new opportunities for this industry to foster collaboration and innovation in workspaces and homes.
4 Featured, 36 Examples:
130,952 Total Clicks
Date Range:
Nov 18 — Apr 19
Trending:
Average
Consumer Insight Topics:
