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SAMPLE CONSUMER INSIGHTS - Subscribe to access 8,413 more

Illuminated Office

Office lighting is enhanced via interactivity or productivity-promotion

Trend - Brands are incorporating lighting into their office spaces that prioritize productivity and creativity, whether that's in interactive installations or in items that track time spent working versus relaxing. Such products are able to create enhanced ambient environments that prioritize balance while working.

Insight - In North America, many are now used to adaptive office environments as technology makes remote work and flexible office hours more feasible for employers. In addition, office environments that focus on not just productivity, but productivity that's strived for in a way that's beneficial to employee health, are increasingly popular among people seeking a job–particularly Millennials. Having employers that care about their professional and personal wellbeing allows consumers to maintain a work-life balance that's crucial in an age where mental health is top-of-mind for many.
Workshop Question - How could your brand enhance its office space to prioritize both productivity and creativity?
5.8
Score
Popularity
Activity
Freshness
Patterns
Megatrends
4 Featured, 36 Examples:
82,563 Total Clicks
Date Range:
Nov 18 — Apr 19
Trending:
This Year and Average
Consumer Insight Topics:

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