Category
Fashion
Dermal Longevity
Trend cluster
Eccentric
Self-Care
Brands adopt obscure ingredients and rituals for personal well-being.
Category
5.2
Trend score
Trend
What is the Eccentric Self-Care trend?
Eccentric Self-Care: As the self-care movement rages on, consumers are seeking out more diverse options in their day-to-day treatments. As a result, brands are experimenting with ingredients and solutions to offer unexpected products that aid in elements of personal well-being. From skincare regimens that tap unlikely ingredients like cannabis and mushroom, to on-site activities that challenge social norms, these examples not only speak to the growing emphasis on personal well-being, but the desire to experiment and try new and obscure solutions for traditional day-to-day routines.
Trend themes
Themes within the Eccentric Self-Care trend
Three behaviours holding the trend together01
Alternative Self-Care Products
Brands are experimenting with obscure ingredients to offer unexpected products that aid in personal well-being.
02
Novelty Fitness Experiences
Brands are creating unique workout experiences to engage consumers beyond traditional exercise regimens.
03
Clean Formulas
Food and beauty brands are introducing 100% safe to consume or apply formulas to adopt inside-out approaches in caring for skin and overall health.
Industry implications
What the Eccentric Self-Care trend means for industry
Where the trend changes the playbookFor
Wellness and Beauty
The wellness and beauty industries can explore alternative ingredients and non-invasive treatments to offer personalized self-care products.
For
Fitness and Athleisure
The fitness and athleisure industries can create novelty workout experiences and collaborations to capture consumers' attention beyond traditional exercise routines.
For
Food and Beverage
The food and beverage industry can introduce clean formulas and ingredients as part of the inside-out approach in caring for consumers' health and well-being.
Workshop question
How can you add more adventure and excitement to the products and services you offer? What unlikely feature could you adopt?
Trend signals
Trend signals for Eccentric Self-Care
Trend score 5.2 out of 10, from popularity 79%, activity 70%, freshness 8%.
Audience
50%Men
50%Women
- Gen Alpha
- Gen Z
- Millennial
- Gen X (not a primary audience)
- Boomer (not a primary audience)
Market
North America
Evidence
Examples of the Eccentric Self-Care trend
5 featured examples from May 13, 2017 to Apr 2, 2019Facial Exercise Gyms
FaceGym is Opening Its First United States Location in NYC
The beauty industry has an opportunity to develop innovative facial workout programs and non-invasive skincare products to cater to the growing demand for natural alternatives.
CategoryUniqueGummy Bear Face Masks
Sugarfina Shared a Unique Face Mask Recipe for April Fool's Day
Disruptive innovation opportunity: Create and market innovative and playful skincare products that cater to consumer demands for unique experiences.
CategoryUniqueMushroom-Based Face Masks
Four Sigmatic's Mushroom Face Mask & Tonic Can Be Applied or Consumed
The food and beverage industry can tap into the edible skincare trend by introducing innovative products that promote both nutrition and skincare.
CategoryLifestyleCannabis Face Masks
Milk Makeup is Expanding Its Kush Line with This Green Mask
The cannabis face mask represents a disruptive innovation opportunity in the beauty and cosmetics industry by tapping into the growing cannabis market.
CategoryFashionJaw Workout Classes
Cadbury and 1Rebel are Teaming Up to Offer a Unique Fitness Class
Opportunities to create unique workout experiences that stand out in a crowded marketplace
CategoryMarketing
