Eccentric Self-Care

Brands adopt obscure ingredients and rituals for personal well-being

Implications - As the self-care movement rages on, consumers are seeking out more diverse options in their day-to-day treatments. As a result, brands are experimenting with ingredients and solutions to offer unexpected products that aid in elements of personal well-being. From skincare regimens that tap unlikely ingredients like cannabis and mushroom, to on-site activities that challenge social norms, these examples not only speak to the growing emphasis on personal well-being, but the desire to experiment and try new and obscure solutions for traditional day-to-day routines.

Workshop Question - How can you add more adventure and excitement to the products and services you offer? What unlikely feature could you adopt?
SCORE 7.6
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70,399 Total Clicks
May 17 - Apr 19
Fresh and Warm
FashionCosmetics
Featured Examples
Facial Exercise Gyms - FaceGym is Opening Its First United States Location in NYC
SCORE 7.7
This Year and Hot 2,448 Clicks Pub: Apr 27, 18
Facial Exercise Gyms
FaceGym is Opening Its First United States Location in NYC
After its success in London, FaceGym is making its move to New York City with a location at Saks. As its name suggests, FaceGym sets itself apart as a “gym studio for the face,” offering... [More]
Mushroom-Based Face Masks - Four Sigmatic's Mushroom Face Mask & Tonic Can Be Applied or Consumed
SCORE 8.3
This Quarter and Hot 1,120 Clicks Pub: Jan 20, 19
Mushroom-Based Face Masks
Four Sigmatic's Mushroom Face Mask & Tonic Can Be Applied or Consumed
Four Sigmatic, which offers mushroom coffee mixes, adaptogenic hot cacao and other elixirs, is now venturing into the world of skincare with its Mushroom Face Mask & Tonic. As its name suggests,... [More]
Jaw Workout Classes - Cadbury and 1Rebel are Teaming Up to Offer a Unique Fitness Class
SCORE 5.4
Warm 1,248 Clicks Pub: May 13, 17
Jaw Workout Classes
Cadbury and 1Rebel are Teaming Up to Offer a Unique Fitness Class
To launch its newest product, the Dairy Milk Big Taste Peanut Caramel Crisp, Cadbury is teaming up with 1Rebel to offer unique fitness classes in London. The ‘Jaw Gym Class’ is a 45-... [More]
Cannabis Face Masks - Milk Makeup is Expanding Its Kush Line with This Green Mask
SCORE 7.2
Recent and Warm 108 Clicks Pub: Apr 2, 19
Cannabis Face Masks
Milk Makeup is Expanding Its Kush Line with This Green Mask
A cannabis face mask from Milk Makeup is the latest introduction into the beauty world, offering consumers a nourishing finish that’s sure to leave the skin feeling refreshed.  The... [More]
Gummy Bear Face Masks - Sugarfina Shared a Unique Face Mask Recipe for April Fool's Day
SCORE 5
Recent and Average 55 Clicks Pub: Apr 2, 19
Gummy Bear Face Masks
Sugarfina Shared a Unique Face Mask Recipe for April Fool's Day
In a world where a great number of unusual facial treatments exist, Sugarfina’s unconventional face mask recipe fits right in. For April Fool’s Day, the candy brand took the opportunity... [More]
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