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SAMPLE CONSUMER INSIGHTS - Subscribe to access 8,507 more

Eccentric Self-Care

Brands adopt obscure ingredients and rituals for personal well-being

Implications - As the self-care movement rages on, consumers are seeking out more diverse options in their day-to-day treatments. As a result, brands are experimenting with ingredients and solutions to offer unexpected products that aid in elements of personal well-being. From skincare regimens that tap unlikely ingredients like cannabis and mushroom, to on-site activities that challenge social norms, these examples not only speak to the growing emphasis on personal well-being, but the desire to experiment and try new and obscure solutions for traditional day-to-day routines.
Workshop Question - How can you add more adventure and excitement to the products and services you offer? What unlikely feature could you adopt?
6.7
Score
Popularity
Activity
Freshness
Patterns
Megatrends
5 Featured, 43 Examples:
88,527 Total Clicks
Date Range:
May 17 — Apr 19
Trending:
Warm
Consumer Insight Topics:

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