All-electric recreational vehicles still provide power and speed
Implications - Taking inspiration from the increased popularity of electric-powered automobiles in recent years, auto brands within the recreational space are turning to electricity-based power sources to make their products more environmentally-conscious. Such products highlight how brands are drawing inspiration from successes in adjacent industries to appeal to consumers looking to be more conscientious in their purchasing decisions.
Workshop Question - Consider how your brand could draw inspiration from an adjacent industry to better resonate with your target consumers.
