Category
Autos
Racing Homage
Trend cluster
Category
Eco-Excursion
All-electric recreational vehicles still provide power and speed.
5.2
Trend score
Trend
What is the Eco-Excursion trend?
Eco-Excursion: Taking inspiration from the increased popularity of electric-powered automobiles in recent years, auto brands within the recreational space are turning to electricity-based power sources to make their products more environmentally-conscious. These products span all kinds of recreational vehicles, from dune buggies to ATVs.
Insight
The consumer insight behind the Eco-Excursion trend
Consumers are becoming increasingly eco-conscious, and their more environmentally mindful approach is reflected in both daily routines and recreational habits. Eco-related guilt is particularly present when conscious consumers partake in activities that aren't a necessity, so adapting their recreational habits to align with their values is important to this demographic.
Trend themes
Themes within the Eco-Excursion trend
Three behaviours holding the trend together01
Electric Power Sources
Auto brands within the recreational vehicle space are turning to electricity-based power sources to make their products more environmentally-conscious, a trend driven by the increased popularity of electric-powered automobiles in recent years.
02
Eco-Conscious Consumers
Consumers are becoming increasingly eco-conscious, and their more environmentally mindful approach is reflected in both daily routines and recreational habits, highlighting disruptive innovation opportunities to adapt recreational habits to align with their values.
03
All-Electric All-Terrain Vehicles
The rise of all-electric all-terrain vehicles creates opportunities to bring alternative power sources to products that have typically relied on fossil fuels.
Industry implications
What the Eco-Excursion trend means for industry
Where the trend changes the playbookFor
Recreational Vehicles
Recreational vehicle brands can incorporate electric power sources into their products which makes them more environmentally-friendly, addressing the needs and preferences of eco-conscious consumers.
For
Electric Vehicles
The trend of electricity-based power sources for recreational vehicles is driven by the increasing popularity of electric-powered automobiles, reflecting growing demand for eco-friendly alternatives in the auto industry.
For
Sustainable Transportation
All-electric all-terrain vehicles offer innovative solutions in sustainable transportation, paving the way for disruptive innovation opportunities in the sustainable transportation space.
Workshop question
Consider how your brand could draw inspiration from an adjacent industry to better resonate with your target consumers.
Trend signals
Trend signals for Eco-Excursion
Trend score 5.2 out of 10, from popularity 69%, activity 80%, freshness 8%.
Popularity69%
Activity80%
Freshness8%
Audience
70%Men
30%Women
- Gen Alpha (not a primary audience)
- Gen Z
- Millennial
- Gen X
- Boomer
Market
North America
Europe
Asia-Pacific
Evidence
Examples of the Eco-Excursion trend
4 featured examples from Apr 15, 2018 to Mar 7, 2019CategoryAutos
Futuristic All-Electric Dune Buggies
The Volkswagen I.D. Buggy Has a Sporty Vibe
There is a potential to disrupt the market by producing innovative and sustainable all-electric vehicles that cater to different needs, such as outdoor enthusiasts and city commut…
CategoryAutos
Supercharged Electric Three-Wheelers
This Three-Wheeler Has a Motorbike Engine For Extra Grunt
The automotive industry can explore the potential of producing high-speed electric three-wheelers, catering to consumers looking for an eco-friendly driving experience with a touc…
CategoryAutos
Ultra-Efficient Electric ATVs
The Daymak Beast ATV Ultimate Offers Up to 223 Miles of Range
With the introduction of ultra-efficient electric ATVs, the automotive industry has the opportunity to expand its offerings by incorporating electric technology into off-road vehi…
CategoryAutos
Silent Eco-Friendly ATVs
The DRR Stealth Electric ATV Reaches a Top Speed of 35mph
Disruptive innovation opportunity: Revolutionize the ATV industry with eco-friendly and quieter options for outdoor enthusiasts.
