All-electric recreational vehicles still provide power and speed
Trend - Taking inspiration from the increased popularity of electric-powered automobiles in recent years, auto brands within the recreational space are turning to electricity-based power sources to make their products more environmentally-conscious. These products span all kinds of recreational vehicles, from dune buggies to ATVs.
Insight - Consumers are becoming increasingly eco-conscious, and their more environmentally mindful approach is reflected in both daily routines and recreational habits. Eco-related guilt is particularly present when conscious consumers partake in activities that aren't a necessity, so adapting their recreational habits to align with their values is important to this demographic.
Insight - Consumers are becoming increasingly eco-conscious, and their more environmentally mindful approach is reflected in both daily routines and recreational habits. Eco-related guilt is particularly present when conscious consumers partake in activities that aren't a necessity, so adapting their recreational habits to align with their values is important to this demographic.
Workshop Question - Consider how your brand could draw inspiration from an adjacent industry to better resonate with your target consumers.
