Small space-sized products emerge from unexpected industries
Trend - To accommodate to a new normal when it comes to shrinking housing space, brands of all kinds are rolling out "condo-friendly" products well beyond the furniture category. These types of products can help consumers optimize their living space.
Insight - As city populations grow, many consumers are living in increasingly dense urban environments. As a result, these individuals are placing an emphasis on home products that prioritize functionality above all. From a design perspective, products that combine the preference for minimalism with function are appealing to people who require adaptable home environments.
Insight - As city populations grow, many consumers are living in increasingly dense urban environments. As a result, these individuals are placing an emphasis on home products that prioritize functionality above all. From a design perspective, products that combine the preference for minimalism with function are appealing to people who require adaptable home environments.
Workshop Question - What's an issue or area where your customer currently has to compromise? Prototype a solution that would solve that issue.
Trend Themes
1. Compact Products - As urban populations grow, people are seeking functional products that take into account shrinking living spaces, which presents an opportunity for the development of miniaturized and multifaceted home appliances.
2. Convenient Exercise Equipment - Consumers living in compact spaces are embracing exercise products that can be easily folded, moved, or stored, indicating an opportunity for designing and developing ultra-thin or condo-sized exercise equipment.
3. Single-serve Appliances - Small living spaces call for single-serve and compact home appliances, presenting an opportunity for the development of condominium-friendly espresso machines and other single-serve devices.
Industry Implications
1. Home Appliance - The home appliance industry has a chance to innovate and create miniaturized multifaceted products that fit into smaller living spaces.
2. Fitness Equipment - The fitness equipment industry has the chance to produce ultra-thin or condo-sized exercise equipment to cater to the compact living space market.
3. Coffee and Beverage Industry - The coffee and beverage industry has the opportunity to create single-serve and compact espresso machines that cater to the rising number of condominium-dwellers.
