Small space-sized products emerge from unexpected industries
Trend - To accommodate to a new normal when it comes to shrinking housing space, brands of all kinds are rolling out "condo-friendly" products well beyond the furniture category. These types of products can help consumers optimize their living space.
Insight - As city populations grow, many consumers are living in increasingly dense urban environments. As a result, these individuals are placing an emphasis on home products that prioritize functionality above all. From a design perspective, products that combine the preference for minimalism with function are appealing to people who require adaptable home environments.
Insight - As city populations grow, many consumers are living in increasingly dense urban environments. As a result, these individuals are placing an emphasis on home products that prioritize functionality above all. From a design perspective, products that combine the preference for minimalism with function are appealing to people who require adaptable home environments.
Workshop Question - What's an issue or area where your customer currently has to compromise? Prototype a solution that would solve that issue.
Trend Themes
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Compact Products — As urban populations grow, people are seeking functional products that take into account shrinking living spaces, which presents an opportunity for the development of miniaturized and multifaceted home appliances.
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Convenient Exercise Equipment — Consumers living in compact spaces are embracing exercise products that can be easily folded, moved, or stored, indicating an opportunity for designing and developing ultra-thin or condo-sized exercise equipment.
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Single-serve Appliances — Small living spaces call for single-serve and compact home appliances, presenting an opportunity for the development of condominium-friendly espresso machines and other single-serve devices.
Industry Implications
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Home Appliance — The home appliance industry has a chance to innovate and create miniaturized multifaceted products that fit into smaller living spaces.
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Fitness Equipment — The fitness equipment industry has the chance to produce ultra-thin or condo-sized exercise equipment to cater to the compact living space market.
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Coffee and Beverage Industry — The coffee and beverage industry has the opportunity to create single-serve and compact espresso machines that cater to the rising number of condominium-dwellers.
