Category
Lifestyle
Assisted Choices
Trend cluster
Category
Niche
Miniaturization
Small space-sized products emerge from unexpected industries.
5.4
Trend score
Trend
What is the Niche Miniaturization trend?
Niche Miniaturization: To accommodate to a new normal when it comes to shrinking housing space, brands of all kinds are rolling out "condo-friendly" products well beyond the furniture category. These types of products can help consumers optimize their living space.
Insight
The consumer insight behind the Niche Miniaturization trend
As city populations grow, many consumers are living in increasingly dense urban environments. As a result, these individuals are placing an emphasis on home products that prioritize functionality above all. From a design perspective, products that combine the preference for minimalism with function are appealing to people who require adaptable home environments.
Trend themes
Themes within the Niche Miniaturization trend
Three behaviours holding the trend together01
Compact products
As urban populations grow, people are seeking functional products that take into account shrinking living spaces, which presents an opportunity for the development of miniaturized and multifaceted home appliances.
02
Convenient exercise equipment
Consumers living in compact spaces are embracing exercise products that can be easily folded, moved, or stored, indicating an opportunity for designing and developing ultra-thin or condo-sized exercise equipment.
03
Single-serve appliances
Small living spaces call for single-serve and compact home appliances, presenting an opportunity for the development of condominium-friendly espresso machines and other single-serve devices.
Industry implications
What the Niche Miniaturization trend means for industry
Where the trend changes the playbookFor
Home appliance
The home appliance industry has a chance to innovate and create miniaturized multifaceted products that fit into smaller living spaces.
For
Fitness equipment
The fitness equipment industry has the chance to produce ultra-thin or condo-sized exercise equipment to cater to the compact living space market.
For
Coffee and beverage industry
The coffee and beverage industry has the opportunity to create single-serve and compact espresso machines that cater to the rising number of condominium-dwellers.
Workshop question
What's an issue or area where your customer currently has to compromise? Prototype a solution that would solve that issue.
Trend signals
Trend signals for Niche Miniaturization
Trend score 5.4 out of 10, from popularity 81%, activity 74%, freshness 8%.
Popularity81%
Activity74%
Freshness8%
Audience
50%Men
50%Women
- Gen Alpha (not a primary audience)
- Gen Z
- Millennial
- Gen X
- Boomer (not a primary audience)
Market
North America
Europe
Asia-Pacific
Evidence
Examples of the Niche Miniaturization trend
4 featured examples from Sep 7, 2017 to Nov 14, 2018CategoryLifestyle
Condo-Sized Treadmills
The 'WalkingPad' Exercise Device Can Fit in Any Home or Office
Companies in the fitness equipment industry have an opportunity to create more compact and foldable devices for urban consumers.
CategoryArt & Design
Condo-Sized Espresso Machines
The Breville Bambino Plus is Ideal for Small Living Spaces
The home appliance industry can capitalize on the trend of compact espresso machines by developing innovative, space-saving coffee machines for small living spaces.
CategoryLifestyle
Condo-Friendly Treadmills
The Treadly Ultra-Thin Treadmill Can be Used and Stored Almost Anywhere
The fitness equipment industry can capitalize on the trend of compact and condo-friendly treadmills to design and manufacture space-saving workout equipment.
CategoryArt & Design
Multifaceted Air Purifiers
The 'DrinKlean ZERO 1' Home Purification System Features Three Settings
Manufacturers in the consumer electronics industry have the opportunity to design and produce multifaceted air purifiers that offer diverse features for different air purification…
