Small space-sized products emerge from unexpected industries
Implications - To accommodate to a new normal when it comes to shrinking housing space, brands of all kinds are rolling out "condo-friendly" products well beyond the furniture category. Helping consumers create more free space in their homes while providing consumers with the functionality they need, brands updating their products to suit small-space living provide an uncompromising solution to an increasingly common issue.
Workshop Question - What's an issue or area where your customer currently has to compromise? Prototype a solution that would solve that issue.