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Streamed Collaboration

Charities are leveraging streaming platforms to raise awareness

Implications - In recent years there has been a surge in viewership on gaming platforms, and charities are tapping into the fanbases of popular gamers and gaming franchises to raise awareness of their causes among Millennial and Gen Z audiences. The shift from traditional forms of outreach in the social good space, reveals how brands should better adapt to the engagement that younger consumers view as authentic.
Workshop Question - Consider how your brand could leverage the content consumption habits of younger consumers.
4.5
Score
Popularity
Activity
Freshness
Patterns
Megatrends
5 Featured, 36 Examples:
34,910 Total Clicks
Date Range:
Mar 19 — Apr 19
Trending:
Mild
Consumer Insight Topics:

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