Streamed Collaboration

Charities are leveraging streaming platforms to raise awareness

Implications - In recent years there has been a surge in viewership on gaming platforms, and charities are tapping into the fanbases of popular gamers and gaming franchises to raise awareness of their causes among Millennial and Gen Z audiences. The shift from traditional forms of outreach in the social good space, reveals how brands should better adapt to the engagement that younger consumers view as authentic.

Workshop Question - Consider how your brand could leverage the content consumption habits of younger consumers.
SCORE 6.1
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25,152 Total Clicks
Mar 19 - Apr 19
This Month and Mild
TechGamesCharitySocial Good
Featured Examples
Charitable eSports Soccer Events - Gfinity's War Child FC FIFA Tournament Raised Funds for Kids
SCORE 7.2
This Month and Warm 393 Clicks Pub: Mar 25, 19
Charitable eSports Soccer Events
Gfinity's War Child FC FIFA Tournament Raised Funds for Kids
Gfinity’s War Child FC FIFA Tournament was hosted in London last summer and showcased the esports organization’s dedication to gaming for a good cause. The event was live-streamed to... [More]
Charitable eSports Partnerships - Immortals and St. Jude Children's Hospital Team Up to Help Kids
SCORE 6.7
This Month and Warm 143 Clicks Pub: Mar 20, 19
Charitable eSports Partnerships
Immortals and St. Jude Children's Hospital Team Up to Help Kids
Immortals and St. Jude Children’s Research Hospital recently entered an esports partnership that aims to raise funds for children battling with life-threatening illnesses. The esports... [More]
Online Game Charity Tournaments - Skillz & Susan G. Komen Host the Play for the Cure Event
SCORE 6.4
This Month and Warm 142 Clicks Pub: Mar 21, 19
Online Game Charity Tournaments
Skillz & Susan G. Komen Host the Play for the Cure Event
Skillz is an online esports medium and it worked in collaboration with the Susan G. Komen foundation, a nonprofit organization on the ‘Play for the Cure’ event. It was a charity event... [More]
Charitable Celebrity Gaming Tournaments - Deadmau5 Won $20,000 in an Online 'Battle Royale' Game
SCORE 4.4
This Month and Average 108 Clicks Pub: Mar 25, 19
Charitable Celebrity Gaming Tournaments
Deadmau5 Won $20,000 in an Online 'Battle Royale' Game
Famed music producer, DJ and gamer Deadmau5 competed it a celebrity gaming tournament to win $20,000 for Extra Life, a charitable organization that raises funds in support of the Children’s... [More]
Empowering Streaming Platform Fundraisers - Twitch and 1000 Dreams Fund Team Up for a Charity Event
SCORE 5.5
This Month and Warm 108 Clicks Pub: Mar 25, 19
Empowering Streaming Platform Fundraisers
Twitch and 1000 Dreams Fund Team Up for a Charity Event
Gaming streaming platform Twitch has teamed up with 1000 Dreams Fund (1DF) to host a fundraising event that aims to empower women in the often male-dominated broadcasting field. 1000 Dreams Fund... [More]
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