Category
Tech
Delegated Interfaces
Trend cluster
Category
Streamed
Collaboration
Charities are leveraging streaming platforms to raise awareness.
3.0
Trend score
Trend
What is the Streamed Collaboration trend?
Streamed Collaboration: Trend – In recent years there has been a surge in viewership on gaming platforms, and charities are tapping into the fanbases of popular gamers and gaming franchises to raise awareness of their causes among Millennial and Gen Z audiences. Events like this also provide an avenue for popular gamers to use their platform to contribute to causes they find important.
Insight
The consumer insight behind the Streamed Collaboration trend
As Millennials and Gen Z are drawn to authentic marketing campaigns that are integrated into their social and recreational consumption habits, more traditional industries are having to adapt in order to better appeal to these demographics. Younger consumers are more likely to engage with targeted content on social and gaming platforms due to those offering interactive experiences.
Trend themes
Themes within the Streamed Collaboration trend
Three behaviours holding the trend together01
Streamed Collaborations
Charities leveraging streaming platforms to raise awareness provides an avenue for popular gamers to use their platform to contribute to causes they find important.
02
Gaming for Good
The surge in esports charities and partnerships showcases gaming's potential as a platform to raise funds for social causes while promoting fan entertainment.
03
Empowering Women in Streaming
Partnerships and fundraisers that aim to empower women in gaming through financial assistance for creative pursuits and training programs.
Industry implications
What the Streamed Collaboration trend means for industry
Where the trend changes the playbookFor
Nonprofit/Charity
The rise in charitable gaming provides opportunities for nonprofits to tap into younger demographics through authentic collaborations that align with their missions.
For
Entertainment
Gaming's potential as a platform for social good showcases opportunities for the entertainment industry to adapt and appeal to younger audiences through interactive experiences.
For
Technology
The growth of esports and streaming platforms highlights the need for technology's constant innovation to support the expanding industry and its charitable efforts.
Workshop question
Consider how your brand could leverage the content consumption habits of younger consumers.
Trend signals
Trend signals for Streamed Collaboration
Trend score 3.0 out of 10, from popularity 51%, activity 31%, freshness 8%.
Popularity51%
Activity31%
Freshness8%
Audience
70%Men
30%Women
- Gen Alpha
- Gen Z
- Millennial
- Gen X
- Boomer (not a primary audience)
Market
North America
Europe
Asia-Pacific
Evidence
Examples of the Streamed Collaboration trend
5 featured examples from Mar 20 to Mar 25, 2019CategoryTech
Charitable eSports Soccer Events
Gfinity's War Child FC FIFA Tournament Raised Funds for Kids
Disruptive innovation opportunity for esports organizations to organize charity-focused tournaments and events that align with their brand values, creating positive social impact.
CategorySocial Good
Charitable Celebrity Gaming Tournaments
Deadmau5 Won $20,000 in an Online 'Battle Royale' Game
Charitable gaming tournaments are an innovation opportunity for gaming companies, game developers, and game streamers to leverage their platforms for raising money and social impa…
CategoryTech
Charitable eSports Partnerships
Immortals and St. Jude Children's Hospital Team Up to Help Kids
Disruptive innovation opportunity: Leveraging the growing popularity of eSports to create collaborative partnerships with charitable organizations that can amplify social impact.
CategorySocial Good
Online Game Charity Tournaments
Skillz & Susan G. Komen Host the Play for the Cure Event
The esports and gaming industry can leverage online game charity tournaments as a way to give back to the community and strengthen player engagement.
CategoryTech
Empowering Streaming Platform Fundraisers
Twitch and 1000 Dreams Fund Team Up for a Charity Event
Disruptive innovation opportunity: Introduce new technologies or platforms that promote equal representation and opportunities for women in the broadcasting industry.
