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Keto Decadence

Fitness-conscious consumers find ways to partially cheat their diet

Implications - A cheat day is defined as a day to stray from one's diet and indulge. Those dedicated to healthy eating, however, are looking for ways to partially cheat, while still maintaining the feeling of decadence. As a response, keto-friendly, protein-high treats -- typically drinkable to reduce bulk -- are on the rise. This is the perfect platform as it focuses less on calorie-counting, providing more freedom in flavor.
Workshop Question - What is one compromise you could make within your product or service to satisfy the needs of a niche consumer group?
5.1
Score
Popularity
Activity
Freshness
Patterns
Megatrends
4 Featured, 35 Examples:
33,744 Total Clicks
Date Range:
Aug 18 — Apr 19
Trending:
Average
Consumer Insight Topics:

Featured Examples

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