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SAMPLE CONSUMER INSIGHTS - Subscribe to access 9,463 more

Keto Decadence

Fitness-conscious consumers find ways to partially cheat their diet

Trend- Even people on restricted diets are occasionally looking to "cheat," and the growth of indulgent keto snacks is evidence of this. Keto-friendly, dessert-like foods offer consumers a balance between health and indulgence.

Insight - As the health and wellness industry continues to grow in tandem with the fitness sphere, consumers are looking for ways to sustainably incorporate their diet regimens into their lives--making their health routines easier to commit to. Understanding the importance of realistic incorporation into daily lived experiences, brands are creating products that straddle indulgence within the boundaries of a diet.
Workshop Question - What is one compromise you could make within your product or service to satisfy the needs of a niche consumer group?
4.4
Score
Popularity
Activity
Freshness
Patterns
Megatrends
4 Featured, 35 Examples:
41,013 Total Clicks
Date Range:
Aug 18 — Apr 19
Trending:
Average
Consumer Insight Topics:

Featured Examples

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