Fitness-conscious consumers find ways to partially cheat their diet
Trend- Even people on restricted diets are occasionally looking to "cheat," and the growth of indulgent keto snacks is evidence of this. Keto-friendly, dessert-like foods offer consumers a balance between health and indulgence.
Insight - As the health and wellness industry continues to grow in tandem with the fitness sphere, consumers are looking for ways to sustainably incorporate their diet regimens into their lives--making their health routines easier to commit to. Understanding the importance of realistic incorporation into daily lived experiences, brands are creating products that straddle indulgence within the boundaries of a diet.
Insight - As the health and wellness industry continues to grow in tandem with the fitness sphere, consumers are looking for ways to sustainably incorporate their diet regimens into their lives--making their health routines easier to commit to. Understanding the importance of realistic incorporation into daily lived experiences, brands are creating products that straddle indulgence within the boundaries of a diet.
Workshop Question - What is one compromise you could make within your product or service to satisfy the needs of a niche consumer group?
Trend Themes
1. Indulgent Keto Snacks - As the health and wellness industry grows, brands are creating keto-friendly, dessert-like foods to straddle indulgence within the boundaries of a diet, catering to fitness-conscious consumers looking for ways to partially cheat their diet.
2. High-protein, Low-calorie Products - As the demand for high-protein, low-calorie products grows, businesses can offer inexpensive options like Aldi's Sundae Shoppe Protein Pints in the market, catering to health and weight-conscious consumers.
3. Plant-based Keto Products - To address the growing number of people searching for keto-friendly snacks and beverages, businesses like Koia, Kiss My Keto, and ALOHA are introducing grab-and-go keto drinks, snacks, and supplements that are both plant-based and indulgent.
Industry Implications
1. Health and Wellness - The health and wellness industry is growing, so there is a need for businesses to cater to consumers looking to incorporate their diet and fitness routines into their daily lives.
2. Food and Beverage - The food and beverage industry can create new high-protein, low-calorie products, keto-friendly snacks, and plant-based alternatives for health-conscious consumers.
3. Fitness - As more people are interested in maintaining a healthy lifestyle, businesses can create products that cater to the fitness industry, like plant-based protein drinks and high-protein, low-calorie products.
