Fitness-conscious consumers find ways to partially cheat their diet
Trend- Even people on restricted diets are occasionally looking to "cheat," and the growth of indulgent keto snacks is evidence of this. Keto-friendly, dessert-like foods offer consumers a balance between health and indulgence.
Insight - As the health and wellness industry continues to grow in tandem with the fitness sphere, consumers are looking for ways to sustainably incorporate their diet regimens into their lives--making their health routines easier to commit to. Understanding the importance of realistic incorporation into daily lived experiences, brands are creating products that straddle indulgence within the boundaries of a diet.
Insight - As the health and wellness industry continues to grow in tandem with the fitness sphere, consumers are looking for ways to sustainably incorporate their diet regimens into their lives--making their health routines easier to commit to. Understanding the importance of realistic incorporation into daily lived experiences, brands are creating products that straddle indulgence within the boundaries of a diet.
Workshop Question - What is one compromise you could make within your product or service to satisfy the needs of a niche consumer group?
