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Keto Decadence

Fitness-conscious consumers find ways to partially cheat their diet

Implications - A cheat day is defined as a day to stray from one's diet and indulge. Those dedicated to healthy eating, however, are looking for ways to partially cheat, while still maintaining the feeling of decadence. As a response, keto-friendly, protein-high treats -- typically drinkable to reduce bulk -- are on the rise. This is the perfect platform as it focuses less on calorie-counting, providing more freedom in flavor.

Workshop Question - What is one compromise you could make within your product or service to satisfy the needs of a niche consumer group?
SCORE 6.4
Popularity
Activity
Freshness
Megatrends
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19,760 Total Clicks
Aug 18 - Apr 19
New and Mild
LifestyleHealthDrinking
Featured Examples
Decadent Keto Drinks - Koia Keto is a Dessert-Inspired Beverage Line with Flavors Like Cake Batter
SCORE 6.7
This Quarter and Warm 386 Clicks Pub: Jan 7, 19
Decadent Keto Drinks
Koia Keto is a Dessert-Inspired Beverage Line with Flavors Like Cake Batter
Plant-based protein drink brand Koia collaborated with Whole Foods Market on an all-new, dessert-inspired line of keto drinks to support health-conscious consumers who are following the ketogenic... [More]
Cake-Flavored Keto Creamers - This Kiss My Keto Coffee Creamer is a Naturally Sweetened MCT Oil
SCORE 6.1
This Quarter and Warm 453 Clicks Pub: Jan 25, 19
Cake-Flavored Keto Creamers
This Kiss My Keto Coffee Creamer is a Naturally Sweetened MCT Oil
This Kiss My Keto coffee creamer takes the form of a cake-flavored MCT oil powder that is naturally sweetened and helps to support those with a sweet tooth who are following a ketogenic diet.... [More]
Discount Protein Ice Creams - Aldi's Sundae Shoppe Protein Pints are an Inexpensive Indulgence
SCORE 5.1
This Year and Warm 429 Clicks Pub: Aug 9, 18
Discount Protein Ice Creams
Aldi's Sundae Shoppe Protein Pints are an Inexpensive Indulgence
In an effort to cater to the growing demand for high-protein, low-calorie ice creams, Aldi is offering an inexpensive new option with its new Sundae Shoppe pints. While the ice creams are just as... [More]
Plant-Based Protein Drinks - ALOHA's Delicious Shakes are Available in Three Unique Flavors
SCORE 5.7
This Month and Warm 109 Clicks Pub: Mar 25, 19
Plant-Based Protein Drinks
ALOHA's Delicious Shakes are Available in Three Unique Flavors
ALOHA is a brand of health food supplements that’s largely been known for its vegan and gluten-free protein bars and powders, and the brand has now added a series of pre-mixed plant-based... [More]
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