Fitness-conscious consumers find ways to partially cheat their diet
Implications - A cheat day is defined as a day to stray from one's diet and indulge. Those dedicated to healthy eating, however, are looking for ways to partially cheat, while still maintaining the feeling of decadence. As a response, keto-friendly, protein-high treats -- typically drinkable to reduce bulk -- are on the rise. This is the perfect platform as it focuses less on calorie-counting, providing more freedom in flavor.
Workshop Question - What is one compromise you could make within your product or service to satisfy the needs of a niche consumer group?