Plant-based protein drink brand Koia collaborated with Whole Foods Market on an all-new, dessert-inspired line of keto drinks to support health-conscious consumers who are following the ketogenic diet.
As of 2018, the ketogenic diet became one of the most searched-for on the Internet, with many people intrigued by the weight loss benefits of the high-fat, low-carb diet, which puts the body into a state of ketosis. To better support consumers on their health journey, a growing number of brands are introducing grab-and-go keto snacks and beverages.
The indulgent trio of drinks includes flavors like Chocolate Brownie, Cake Batter and Caramel Crème, which help to make it easy to indulge a sweet tooth in a diet-friendly way. Additionally, Koia's new products address the fact that the ketogenic diet can be effectively followed with plant-based alternatives, as its new beverages are rich with 12 grams of protein and no added sugar.
What's Driving This Trend
- Keto-friendly Beverages
- An emerging trend of keto drinks to support ketogenic dieters with plant-based alternatives and indulgent flavors.
- Grab-and-go Keto Snacks
- Brands are introducing grab-and-go keto-friendly snacks and beverages to support health-conscious consumers on their health journey.
- Plant-based Protein Alternatives
- Growing demand for plant-based options in the health industry, especially for those following diets like keto.
Who This Affects Most
- Food and Beverage
- There is a strong opportunity for food and beverage companies to disrupt the industry with more keto-friendly options that support plant-based, grab-and-go, and indulgent trends.
- Diet and Health
- The diet and health industry has a disruption opportunity to improve the ketogenic diet with more appetizing plant-based options to support weight loss and healthy living.
- Fitness and Wellness
- Fitness and wellness industries have opportunities to cater to health-conscious consumers by providing new products and services to support their goals, such as keto-friendly snacks and beverages.
