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Branded Playlist

Brands get into playlists with specially curated songs for their consumers

Implications - The nature of playlists are simple – they're custom to the specific interest of the listener. And while people all over the world are creating their own tracks, brands are stepping in to create highly curated lists themselves. These curated playlists, from pop icons to food brands, are not only offering listeners hand-picked songs, but songs specifically curated to match or compliment that brand’s offerings and lifestyle. From songs to play while making specific recipes to those to play during weddings, these branded playlists are aiming to connect with consumers on a more individual level, creating more of a connection through music.

Workshop Question - In what way can you connect with your consumer on a deeper, emotional level? What element of their lifestyle could you tap?

SCORE 6.8

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4 Featured, 31 Examples: 24,887 Total Clicks

Date Range: Oct 18 - Apr 19

Trending: Just New and Average

Consumer Insight Topics: Tech Lifestyle

Featured Examples

Car-Themed Musical Initiatives - Merceds-Benz x Remix Project Spotlights G-Class-Inspired Beats

SCORE 8.9

This Year and V. Hot 1,906 Clicks Pub: Oct 30, 18

Car-Themed Musical Initiatives

Merceds-Benz x Remix Project Spotlights G-Class-Inspired Beats

The Mercedes-Benz x The Remix Project partnership was celebrated at Toronto’s Only One Gallery art and event space on October 18th. “The Remix Project was created in order to help level... [More]

Problem-Solving Playlists - These Playlists on Spotify Help with Emotions, Tasks and Queries

SCORE 6

This Week and Warm 124 Clicks Pub: Mar 28, 19

Problem-Solving Playlists

These Playlists on Spotify Help with Emotions, Tasks and Queries

‘Just Add Spotify’ connects consumers to playlists on Spotify that specifically deal with the trials and tribulations of adult life. The curated playlists take inspiration from some of... [More]

Meal-Paired Playlists - Kerrygold's 'Music Behind the Recipes' Pairs Music and Recipes

SCORE 5.9

This Year and Warm 184 Clicks Pub: Dec 31, 18

Meal-Paired Playlists

Kerrygold's 'Music Behind the Recipes' Pairs Music and Recipes

For many people, music and recipes go hand-in-hand, especially when it comes to enhancing the experience of cooking in the kitchen. For its latest marketing initiative, Kerrygold set up a Spotify... [More]

Branded Wedding Playlists - The Knot Curated a Fun and Meaningful List of Wedding Songs

SCORE 4.9

This Quarter and Average 116 Clicks Pub: Feb 11, 19

Branded Wedding Playlists

The Knot Curated a Fun and Meaningful List of Wedding Songs

Over the course of 2019, The Knot and Spotify will be continually updating the ‘Wedding Songs by The Knot’ playlist, which features inspiring songs for couples on their special day.... [More]