Brands get into playlists with specially curated songs for their consumers
Implications - The nature of playlists are simple – they're custom to the specific interest of the listener. And while people all over the world are creating their own tracks, brands are stepping in to create highly curated lists themselves. These curated playlists, from pop icons to food brands, are not only offering listeners hand-picked songs, but songs specifically curated to match or compliment that brand’s offerings and lifestyle. From songs to play while making specific recipes to those to play during weddings, these branded playlists are aiming to connect with consumers on a more individual level, creating more of a connection through music.
Workshop Question - In what way can you connect with your consumer on a deeper, emotional level? What element of their lifestyle could you tap?
