Ideas
Explore the world's #1 largest database of ideas and innovations, with over 500,000 inspiring examples.
Trend Reports
Discover why 900 brands rely on our AI-powered Trend Reports to get better, faster insights.
Newsletter
Join over 250,000 subscribers who rely on our weekly newsletter to keep up with need-to-know trends and insights.
Consumer Insights
Uncover major shifts and emerging opportunities with our exclusive PRO research.
Trend Reports
Discover why 900 brands rely on our AI-powered Trend Reports to get better, faster insights.
Newsletter
Join over 250,000 subscribers who rely on our weekly newsletter to keep up with need-to-know trends and insights.
Dashboard
Get special access to premium content, topic tracking and customizable tools through our AI-powered Dashboard.
AI + Human Methodology
Learn how Trend Hunter harnesses the power of artificial intelligence.
Assessment
Enhance your innovation potential with a deeper understanding of your unique innovation archetype and how your organization benchmarks.
eLearning (NEW)
Prepare for the year's ahead with 100+ lessons, tactics, tools and frameworks with our full learning database.
Advisory & Services
Accelerate innovation and ignite disruptive thinking with our award-winning programs and research.
Trend Reports
Get fast, customized trend reports, presentations and deep dives 20x faster than traditional research.
Plans
Get started today with a free consultation, our self-serve tools, or a dedicated program.
Jeremy Gutsche
Ignite your event or virtual event with our CEO, a NY Times Bestselling Author and one of the top innovation keynote speakers.
Our Team of Speakers & Virtual Presenters
Inspire your group with our most popular speakers on innovation, trends, change and futurism.
Custom Training & Events
Bring the Future Festival experience directly to your team or co-hosted custom event.
Contact
Get in touch to learn more, ask a question or submit a tip.
About Us
Learn more about Trend Hunter and how we accelerate innovation.
FAQ
Get answers to common questions about Trend Hunter.
Community
Stay on the cutting-edge with the help of the Trend Hunter community.
Team
Meet the team trusted by hundreds of leading businesses worldwide.
Jobs
Find opportunities to accelerate your career with the #1 Trend Firm.
News
Catch up on noteworthy Trend Hunter news and media mentions.
Join
Build a portfolio and put your trend-spotting abilities to the test.
Advertising
Supercharge your marketing by partnering with Trend Hunter.
Portfolio
Visit your public portfolio and browse your past articles.
Add a Trend
Write up an article and showcase your trend-spotting skills.
My Trends
Edit your articles and see how they stack up on the leaderboards.
Settings
Edit your profile, connect your social media accounts, and more.
Add a trend, customize your dashboard, or track topics.
Future Festival
Innovation Events
Join the world's top innovators at our FREE Virtual events.
Free Webinars
During COVID-19, learn to innovate through chaos, navigate the new normal and maintain work culture from home.
Custom Training & Events
Bring the Future Festival experience directly to your team or co-hosted custom event.
Search our database of 500,000 cutting edge ideas.
SAMPLE CONSUMER INSIGHTS - Subscribe to access 9,341 more

Branded Playlist

Brands get into playlists with specially curated songs for their consumers

Trend - The nature of playlists are simple – they're custom to the specific interest of the listener. And while people all over the world are creating their own tracks, brands are stepping in to create highly curated lists themselves.

Insight - The unprecedented availability of music and incredible quality of the platforms consumers have to experience music has led to many putting a premium on the curation of the vast amount of content available. This desire is being driven not only by consumers being accustomed to convenience, but by their need for personalized content as well.
Workshop Question - In what way can you connect with your consumer on a deeper, emotional level? What element of their lifestyle could you tap?
6.5
Score
Popularity
Activity
Freshness
Patterns
Megatrends
7 Featured, 62 Examples:
45,480 Total Clicks
Date Range:
Mar 19 — Dec 20
Trending:
Average
Consumer Insight Topics:

Featured Examples

Streaming Service Sneakers
Streaming Service Sneakers
The Spotify x Reebok Zig Kinetica Ultrasounds Collection is Artistic
The Spotify x Reebok Zig Kinetica Ultrasounds Collection has been unveiled as a limited-edition footwear range from the two brands that will provide fashion-forward consumers with a way to pay... MORE
Problem-Solving Playlists
Problem-Solving Playlists
These Playlists on Spotify Help with Emotions, Tasks and Queries
‘Just Add Spotify’ connects consumers to playlists on Spotify that specifically deal with the trials and tribulations of adult life. The curated playlists take inspiration from some of... MORE
Soothing Home Spa Kits
Soothing Home Spa Kits
Majesty's Pleasure Unveiled the 'Wind It Down' Gift Box for the Holidays
Toronto-based nail salon and spa Majesty’s Pleasure is readying for the holiday season with a selection of gift boxes that consumers can safely enjoy at home over lockdown. The ‘Wind It... MORE
Branded Gen Z-Targeted Playlists
Branded Gen Z-Targeted Playlists
Apple Music Adds 10 new Playlists Aimed at Gen Z
In an effort to compete with rival music streaming platforms, Apple Music launched ten new Apple Music playlists aimed at Gen Z. The new playlists aimed at Gen Z range in music styles, with one... MORE
Branded City-Inspired Playlists
Branded City-Inspired Playlists
The 'Smirnoff Pure Sounds Like’ Campaign Shares 28 Playlists
The Smirnoff Pure Sounds Like campaign aims to help New Zealanders discover the sounds of the city and suburb that they are in through curated playlists. As a growing number of young consumers are... MORE
Clothing Brand Playlists
Clothing Brand Playlists
Vans Partnered with Spotify to Add a Custom Playlist on the Platform
Vans partnered with Spotify to create a branded custom playlist for the platform. Vans titled the playlist, ‘Off the Wall Wednesday,’ and it will feature content derived from user... MORE
Branded Wedding Playlists
Branded Wedding Playlists
The Knot Curated a Fun and Meaningful List of Wedding Songs
Over the course of 2019, The Knot and Spotify will be continually updating the ‘Wedding Songs by The Knot’ playlist, which features inspiring songs for couples on their special day.... MORE

Related Trend Reports & Custom Market Research

Related Examples

play_circle_filled Mulled Wine Spas
Mulled Wine Spas
The Mulled Wine Spa Day Lets Visitors Immerse Themselves in Wine
Soda-Themed Relaxation Kits
Soda-Themed Relaxation Kits
The Pepsi Spa Kit Includes Three Cola-Scented Products
Soothing Aromatherapy Showers
Soothing Aromatherapy Showers
Moen's Aromatherapy Shower Works with INLY Essential Oil Capsules
Elegant Terrazzo Bathtubs
Elegant Terrazzo Bathtubs
France & Son's Stone Freestanding Bath Tub Fuses Art and Function
Transparent Sculptural Tubs
Transparent Sculptural Tubs
The Milode 820/920 Free Standing Bathtub Boasts Artful Craftsmanship
Touchless Skincare Devices
Touchless Skincare Devices
The RÉDUIT Spa Device Introduces a New Way to Apply Skincare
Hydrating Self Care Kits
Hydrating Self Care Kits
The Nourish by The NOW Self-Care Kit Exfoliates and Moisturizes
Content-Streaming Soundbars
Content-Streaming Soundbars
The TCL Alto 8i Dolby Atmos Roku-Ready Soundbar Boasts Subwoofers
Open-Concept Beauty Flagships
Open-Concept Beauty Flagships
Avon's Studio 1886 is the Company's First Flagship Experience
Moving Speaker Soundbars
Moving Speaker Soundbars
The Vizio Elevate Soundbar Moves According to the Sound Encoding
All-in-One Pedicure Kits
All-in-One Pedicure Kits
The Pedi System by Olive & June Comes with Its Own Foot Rest
Extensive Online Fitness Classes
Extensive Online Fitness Classes
Moxie's Online Fitness Studio is for Both Instructors & Consumers
In-App Music Features
In-App Music Features
'Sounds on Snapchat' Allows Users to Add Music to Their Clips
play_circle_filled Relaxing Soda Streaming Channels
Relaxing Soda Streaming Channels
The Pepsi LoFi Radio is Livestreaming on YouTube
Dedicated Display Speaker Systems
Dedicated Display Speaker Systems
The Bang & Olufsen Beoremote Halo Connects to Streaming Services
Certified Plant-Based Sneakers
Certified Plant-Based Sneakers
Reebok's Forever Floatride GROW is Made From All-Plant Materials
Fall-Ready Tennis Shoes
Fall-Ready Tennis Shoes
The Adsum x Reebok Club C Has a Rich, Chocolatey Finish
AI-Driven Virtual Musicians
AI-Driven Virtual Musicians
The Auxuman’s are a Collective of AI-Driven Virtual Musicians
Sneaker-Transformed Sleek Boots
Sneaker-Transformed Sleek Boots
Reebok Launches an Instapump-Inspired Chelsea Boot Hybrid Design
Digital Artist Livestreams
Digital Artist Livestreams
The Amazon Music App Now Has Streaming Features Through Twitch
Fall-Ready Tonal Rustic Sneakers
Fall-Ready Tonal Rustic Sneakers
Reebok Launches the Premier Road Modern Sneaker in Two Hues
Dual-Connection Wireless Speakers
Dual-Connection Wireless Speakers
The Urbanears Rålis Connects to Multiple Devices at Once
Vibrant Structural Modern Sneakers
Vibrant Structural Modern Sneakers
Reebok Unveils Four Colorways of the New Premier Road Modern
Stark Lightning Printed Sneakers
Stark Lightning Printed Sneakers
Reebok's Iconic instapump Fury Arrives in Proud Pink
Retro Technical Sandals
Retro Technical Sandals
Reebok's Beatnik Arrives in a Plethora of New Design Iterations
Oatmeal-Inspired Tonal Sneakers
Oatmeal-Inspired Tonal Sneakers
Reebok Launches the Answer V Low Sneaker in a Creamy Hue
Women-Representing Event Campaigns
Women-Representing Event Campaigns
Reebok and ARRAY Join on the It's a Man's World Event
play_circle_filled Podcast Promotion Tools
Podcast Promotion Tools
Spotify's Podcasting App Will Help Users Create Podcast Trailers
play_circle_filled Streamlined Social Media Purchases
Streamlined Social Media Purchases
WhatsApp Has In-App Catalogs for Consumers on the Platform
Topical Social Media Feeds
Topical Social Media Feeds
Twitter Enables Users to Follow Topics of Interest on the Platform
AI-Powered Mole Mapping Apps
AI-Powered Mole Mapping Apps
Miiskin is Able to Detect Warning Signs of Melanoma in Users
Compact Urban Air Purifiers
Compact Urban Air Purifiers
BISSELL's LifeStyle Air Purifiers are Compact with Modern Finishes
AI Flu-Fighting Apps
AI Flu-Fighting Apps
App for Health Provides Guidance When a Family Member is Unwell
Next-Gen Mobile Marketplaces
Next-Gen Mobile Marketplaces
The Tmall Flagship Store 2.0 is Tech-Powered, Interactive & Engaging
Powerful Penta-Camera Smartphones
Powerful Penta-Camera Smartphones
The Xiaomi Mi Note 10 Has a Camera Resolution of 108MP
Digital Designer PC Peripherals
Digital Designer PC Peripherals
The Loupedeck Creative Tool Works with Most Design Software
Heritage-Honoring Vodka Branding
Heritage-Honoring Vodka Branding
The New Smirnoff Vodka Packaging is Contemporary yet Classic
Canned Malt Beverages
Canned Malt Beverages
Smirnoff Ice is Introducing Convenient New Packaging for Its Products
Summery Rosé Seltzers
Summery Rosé Seltzers
Smirnoff Seltzer is Introducing a 'Four Ways to Rosé' Pack with New Flavors
Sugar-Free Vodka Spirits
Sugar-Free Vodka Spirits
Smirnoff Zero Sugar Infusions are Packed with Flavor & Free From Sugar
play_circle_filled Fanny Pack Coolers
Fanny Pack Coolers
Smirnoff Ice Created a Wearable Cooler for Street Parties
Street Party-Inspired Malt Beverages
Street Party-Inspired Malt Beverages
Smirnoff Ice's Limited-Edition Range Celebrates Latin America
Fruity Infused Spirit Drinks
Fruity Infused Spirit Drinks
Smirnoff Infusions Come in Two Artisan-Inspired Flavors
Biodegradable Beer Can Packaging
Biodegradable Beer Can Packaging
The New Recyclable Guinness Beer Packs will Roll Out in 2020
Donut Brand Wedding Ceremonies
Donut Brand Wedding Ceremonies
Dunkin’ is Hosting Donut-Themed Weddings Ahead of Valentine's Day
Masculine Millennial Grooming Products
Masculine Millennial Grooming Products
The Lynx Ice Chill Products Have an Antibacterial Profile
Retro Connected Music Players
Retro Connected Music Players
The Ruark Audio R5 High Fidelity Music System Streams and More
Cheese Wheel Wedding Cakes
Cheese Wheel Wedding Cakes
Costco is Now Selling a Five-Tier Wedding Cake Made of Cheese
Royal Wedding-Inspired Cakes
Royal Wedding-Inspired Cakes
Mr Kipling's Cakes Take After an Elderflower-Lemon Royal Wedding Cake
Cartoon-Like Wedding Chapels
Cartoon-Like Wedding Chapels
Til Death Do Us Part is a New Instagram-Friendly Chapel in Las Vegas
Wireless Smart Sound Systems
Wireless Smart Sound Systems
Cavalier Audio Unveils the Smart Stereo Air Speakers at CES 2019
Video Game Wedding Services
Video Game Wedding Services
This Service Recreates Final Fantasy's Ceremony of Eternal Bonding
Voice-Controlled Smart Mirrors
Voice-Controlled Smart Mirrors
HiMirror Announced the Launch of the HiMirror Mini at CES 2019
play_circle_filled Connective Plush Companions
Connective Plush Companions
Snow Shine by Immersive Play and Jay@Play is Coming to CES 2019
One-Stop Wedding Planning Shops
One-Stop Wedding Planning Shops
Zola's NYC Store Helps Couples Plan a Wedding in Under an Hour
Meal-Paired Playlists
Meal-Paired Playlists
Kerrygold's 'Music Behind the Recipes' Pairs Music and Recipes
Hybrid Curated Playlists
Hybrid Curated Playlists
Tidal's My Mix Playlist is Created by AI and Human Teams
play_circle_filled Specialty Hobby Journals
Specialty Hobby Journals
Moleskine's 'Passion Journals' Help to Keep Track of Hobbies & Interests
Cost-Conscious Custom Veils
Cost-Conscious Custom Veils
Anomalie's Semi-Custom Wedding Veils Begin at $50
Vodka Brand Travel Upgrades
Vodka Brand Travel Upgrades
Smirnoff Seltzer Will Pay for You to Avoid the Middle Seat of a Plane
Jewelry-Authenticating Programs
Jewelry-Authenticating Programs
eBay Authenticate Proves Gemstones are Real on the Platform
Year-Summarizing Musical Billboards
Year-Summarizing Musical Billboards
Spotify Wrapped 2018 Highlights Obscure and Hilarious Data