Brands get into playlists with specially curated songs for their consumers
Trend - The nature of playlists are simple – they're custom to the specific interest of the listener. And while people all over the world are creating their own tracks, brands are stepping in to create highly curated lists themselves.
Insight - The unprecedented availability of music and incredible quality of the platforms consumers have to experience music has led to many putting a premium on the curation of the vast amount of content available. This desire is being driven not only by consumers being accustomed to convenience, but by their need for personalized content as well.
Insight - The unprecedented availability of music and incredible quality of the platforms consumers have to experience music has led to many putting a premium on the curation of the vast amount of content available. This desire is being driven not only by consumers being accustomed to convenience, but by their need for personalized content as well.
Workshop Question - In what way can you connect with your consumer on a deeper, emotional level? What element of their lifestyle could you tap?
