Fall-Ready Tonal Rustic Sneakers

Reebok Launches the Premier Road Modern Sneaker in Two Hues

Reebok introduces two new iteations of the Premier Road Modern sneaker model in fall-ready colorway options. The 'Rust pack' is made with inspiration drawn from the oxidized visuals of metals and the colors it produces after the chemical breakdown process.

The first colorway that it drops is a blend of dark yellow, bottle green, and burgundy, the second is made up of dust, gray green, neon blue, and black. The sneakers itself features cut-out detailing on mono mesh inserts across the medial and lateral quarters on the side. The tongue is made from a foam construction for ultimate comfort -- it also adds some technical contrast at the upper with a Vector logo rounding it out.

Image Credit: Reebok

Tonal Rustic Sneakers
Opportunity for footwear brands to incorporate a rustic, oxidized color palette and details such as cut-out detailing and foam construction for comfort.
Fall-ready Colorways
Opportunity for fashion brands to incorporate fall-inspired colorways in their product offerings.
Mono Mesh Inserts
Opportunity for footwear brands to include breathable, cut-out details in their sneaker designs.

Industries Being Reshaped

Footwear
Footwear brands can incorporate rustic colorways and cut-out details to create unique, comfortable sneakers for customers.
Fashion
Fashion brands can offer fall-inspired colorways in their product lines, such as sneakers and other accessories.
Sportswear
Sportswear brands can incorporate breathable, cut-out details in their sneaker designs to improve comfort and performance.
SCORE
2.5 out of 10
GENDER
50% Men50% Women
MARKETTop markets: North America, South America, Europe, Asia, Africa
GENERATION
  • Gen Alpha
  • Gen Z (primary audience)
  • Millennial (primary audience)
  • Gen X (primary audience)
POPULARITY
Popularity 58%
Activity 8%
Freshness 9%

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