'Just Add Spotify' connects consumers to playlists on Spotify that specifically deal with the trials and tribulations of adult life. The curated playlists take inspiration from some of the most commonly searched questions in Australia, including "Why can't I get to sleep?" and "What's wrong with my succulent?" The playlists offer assistance for all in the form of curated music for mundane tasks to sorting through one's emotions, as well as specialized "push playlists" for women who are about to give birth.
These playlists on Spotify were created to address the fact that 74% of people between the ages of 30 to 45 still find everyday tasks to be incredibly stressful, and that many of its young users already turn to music to tackle common problems.
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