Smirnoff Ice, the malt-based beverage that is commonly enjoyed by the bottle, is set to be introduced in cans. These new cans are being introduced in varieties like Original, Raspberry, Strawberry and Margarita, plus limited-time releases like Red, White and Berry, all which are branded as "waterproof" and "compatible with straws."
At a time when Millennials are turning to portable wine and cocktails in cans that are shatter-proof and can be enjoyed at a wider range of venues, this new format offers a way for Millennial drinkers to rediscover a familiar product in a fresh new way thanks to just a change in packaging.
The 12-ounce cans of Smirnoff Ice will be sold in packs of 12 that promise to be must-haves for the summer.
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