Royal Wedding-Inspired Cakes

Mr Kipling's Cakes Take After an Elderflower-Lemon Royal Wedding Cake

At their Spring 2018 wedding, Prince Harry and Meghan Markle enjoyed a non-traditional royal wedding cake with lemon and elderflower flavors—and now Mr Kipling is giving consumers in the UK the chance to taste treats inspired by this unique flavor pairing.

A pack of six of the all-new Lemonade & Elderflower slices are being sold for just £1.50, making it affordable for all to get an idea of what the royal wedding cake might have tasted like. Each royal wedding cake-inspired slice is simply decorated and contains 122 calories with just over 10 grams of sugar.

The wedding of Prince Harry and Meghan Markle has had a ripple effect on everything from fashion and fragrance to food, with dresses, floral arrangements to confections inspired by the couple's special occasion style, scent and flavor preferences.

Royal Wedding-inspired Cakes
Opportunity for bakeries to create unique and trendy cakes with flavors inspired by royal weddings.
Affordable Royal Wedding-inspired Treats
Opportunity for food manufacturers to create affordable products that allow consumers to experience the flavors of royal wedding cakes.
Ripple Effect of Royal Wedding
Opportunity for various industries to create products and services inspired by the style, scent, and flavors of royal weddings.

Where This Applies

Bakery
Bakeries can leverage the trend of royal wedding-inspired cakes to offer unique flavors and designs for special occasions.
Food Manufacturing
Food manufacturers can capitalize on the trend of affordable royal wedding-inspired treats by creating convenient products that appeal to a wide range of consumers.
Fashion and Fragrance
Fashion and fragrance companies can explore the ripple effect of royal weddings by creating products that align with the style and scent preferences of the couple.
SCORE
1.6 out of 10
GENDER
10% Men90% Women
MARKETTop markets: Europe
GENERATION
  • Gen Z
  • Gen Alpha
  • Millennial (primary audience)
  • Gen X (primary audience)
POPULARITY
Popularity 24%
Activity 17%
Freshness 8%

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