The Pepsi LoFi Radio is Livestreaming on YouTube
Michael Hemsworth — October 9, 2020 — Marketing
References: youtu.be & geekologie
24/7 streaming channels on YouTube have become quite popular in recent years, so the Pepsi LoFi Radio has been launched by the soda brand as a new way to connect with consumers in a relaxed manner. The channel is being streamed by the brand on YouTube and features songs that are all themed with Pepsi in mind to make it both a relaxing as well as a promotional opportunity. The streaming channel plays on the popularity of lo-fi music that has become essential for consumers working or studying who find the relaxing music helps them concentrate.
The Pepsi LoFi Radio channel is streaming now on the brand's YouTube page and also boasts imagery that is all themed with the namesake soda in mind.
The Pepsi LoFi Radio channel is streaming now on the brand's YouTube page and also boasts imagery that is all themed with the namesake soda in mind.
Trend Themes
1. Lo-fi Brand Radio - Brands can launch their own lo-fi radio channels to connect with consumers in a relaxed manner while also advertising their products.
2. Continuous Streaming Channels - Creating 24/7 streaming channels on platforms like YouTube is a trend businesses can use to reach consumers in a new way, providing opportunities for immersive brand experiences.
3. Themed Relaxation Channels - Developing themed relaxation channels, like Pepsi LoFi Radio, is a way for businesses to engage with consumers in a relaxed and comfortable environment while also promoting their brand.
Industry Implications
1. Beverage Industry - Companies within the beverage industry, like PepsiCo, can create themed streaming channels to promote their products in a unique and relaxed way.
2. Music Industry - Music companies or artists can partner with brands to create lo-fi streaming channels featuring their music, providing exposure and advertising opportunities.
3. Marketing Industry - Marketing agencies can use trends like continuous streaming channels and themed relaxation channels to create innovative advertising strategies for their clients.
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