The New Smirnoff Vodka Packaging is Contemporary yet Classic
Michael Hemsworth — June 4, 2019 — Lifestyle
References: smirnoff & conveniencestore
The new Smirnoff Vodka packaging has been unveiled by the brand across its entire portfolio of products to help refresh their image and honor the heritage of the company.
The new packaging draws inspiration from bottles that have been previously used by the brand and positions the Smirnoff shield more prominently for consumers to identify right off the bat. The packaging will be used for all Smirnoff products including all of its more artisanal options like Smirnoff Small Batch Black Vodka and Smirnoff Espresso Vodka, amongst others.
Brand Manager Oliver Clements spoke on the new Smirnoff Vodka packaging saying, "We are proud to introduce a new packaging design for the brand, striking a balance between classic and contemporary. The redesign heroes the extraordinary heritage that the brand is famous for, with the reintroduction of the Smirnoff shield and the new label highlighting the traditions behind the world’s number one vodka.”
The new packaging draws inspiration from bottles that have been previously used by the brand and positions the Smirnoff shield more prominently for consumers to identify right off the bat. The packaging will be used for all Smirnoff products including all of its more artisanal options like Smirnoff Small Batch Black Vodka and Smirnoff Espresso Vodka, amongst others.
Brand Manager Oliver Clements spoke on the new Smirnoff Vodka packaging saying, "We are proud to introduce a new packaging design for the brand, striking a balance between classic and contemporary. The redesign heroes the extraordinary heritage that the brand is famous for, with the reintroduction of the Smirnoff shield and the new label highlighting the traditions behind the world’s number one vodka.”
Trend Themes
1. Heritage-inspired Packaging - There is an opportunity for brands to refresh their image and honor their heritage by drawing inspiration from traditional packaging designs.
2. Balanced Classic-contemporary Design - Consumers are looking for designs that strike a balance between classic and contemporary aesthetics, providing an opportunity for brands to appeal to a wider audience.
3. Highlighting Brand Heritage - Brands can highlight their heritage by reintroducing iconic branding elements and emphasizing the traditions behind their products.
Industry Implications
1. Alcohol Beverage - The alcohol beverage industry can benefit from heritage-inspired packaging and highlighting brand heritage to refresh their image and appeal to consumers.
2. Consumer Packaged Goods - Consumer packaged goods companies can draw inspiration from traditional packaging designs and strike a balance between classic and contemporary aesthetics to appeal to consumers.
3. Marketing and Branding - The marketing and branding industry can help brands refresh their image and honor their heritage by reintroducing iconic branding elements and emphasizing product traditions.
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