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Heritage-Honoring Vodka Branding

The New Smirnoff Vodka Packaging is Contemporary yet Classic

— June 4, 2019 — Lifestyle
The new Smirnoff Vodka packaging has been unveiled by the brand across its entire portfolio of products to help refresh their image and honor the heritage of the company.

The new packaging draws inspiration from bottles that have been previously used by the brand and positions the Smirnoff shield more prominently for consumers to identify right off the bat. The packaging will be used for all Smirnoff products including all of its more artisanal options like Smirnoff Small Batch Black Vodka and Smirnoff Espresso Vodka, amongst others.

Brand Manager Oliver Clements spoke on the new Smirnoff Vodka packaging saying, "We are proud to introduce a new packaging design for the brand, striking a balance between classic and contemporary. The redesign heroes the extraordinary heritage that the brand is famous for, with the reintroduction of the Smirnoff shield and the new label highlighting the traditions behind the world’s number one vodka.”
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