Brands promote safe sex and enthusiastic consent
Trend - Brands that work within industries related to intimacy, particularly those concerned with safe sex, are increasingly prioritizing the promotion of enthusiastic consent between partners. This shift comes as discussions around sexual assault and harassment have become more nuanced.
Insight - Many people, particularly women, are pushing a greater understanding of issues pertaining to women's rights, equality and safety as fourth wave feminism's impact on the modern day grows. This awareness is now being commodified, which for some may undercut the issues at-hand, while for others might bring more awareness.
Insight - Many people, particularly women, are pushing a greater understanding of issues pertaining to women's rights, equality and safety as fourth wave feminism's impact on the modern day grows. This awareness is now being commodified, which for some may undercut the issues at-hand, while for others might bring more awareness.
Workshop Question - How could your brand better promote or enhance the safety of its employees and/or customers?
4 Featured, 35 Examples:
76,322 Total Clicks
Date Range:
Nov 17 — Apr 19
Trending:
Warm
Consumer Insight Topics:
