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Consent Prioritization

Brands promote safe sex and enthusiastic consent

Implications - Brands that work within industries related to intimacy, particularly those concerned with safe sex, are increasingly prioritizing the promotion of enthusiastic consent between partners. This shift comes as discussions around sexual assault and harassment have become more nuanced--as can be observed in fourth wave feminism's growing impact on discourse on various subjects.

Workshop Question - How could your brand better promote or enhance the safety of its employees and/or customers?
SCORE 7.2
Popularity
Activity
Freshness
Megatrends
Patterns
47,234 Total Clicks
Nov 17 - Apr 19
Just New and Warm
Lifestyle
Featured Examples
Safe Sex-Supporting Wearables - New Deal Design's Buzz Bracelet Aims to Ensure Consensual Sex
SCORE 8.6
This Year and V. Hot 8,581 Clicks Pub: Jun 11, 18
Safe Sex-Supporting Wearables
New Deal Design's Buzz Bracelet Aims to Ensure Consensual Sex
Sexual assault is unfortunately prevalent on college campuses, and the Buzz bracelet is a piece of tech that aims to make the environment safer. Designed by ‘New Deal Design’, the... [More]
Consent-Focused Condom Packaging - Tulipán's Free Condoms Can Only Be Open by Two People
SCORE 8.9
New and V. Hot 203 Clicks Pub: Apr 4, 19
Consent-Focused Condom Packaging
Tulipán's Free Condoms Can Only Be Open by Two People
South American company Tulipán updates its condom packaging with the help of advertising agency BBDO Argentina. The new design is quite creative and it sends a powerful message as it attempts to... [More]
Romance Readiness Buttons - The 'LoveSync' Buttons Let Couples Communicate in a Non-Verbal Way
SCORE 5.8
This Quarter and Warm 185 Clicks Pub: Feb 19, 19
Romance Readiness Buttons
The 'LoveSync' Buttons Let Couples Communicate in a Non-Verbal Way
The ‘LoveSync’ buttons have been developed as a couples communication solution for the bedroom to help them address their romantic feelings in a discreet way. The system works by... [More]
Consent-Promoting Condoms - The 'Wait' Project Emphasizes the Importance of Enthusiastic Consent
SCORE 2.1
Untested 202 Clicks Pub: Nov 11, 17
Consent-Promoting Condoms
The 'Wait' Project Emphasizes the Importance of Enthusiastic Consent
Safe sex is about more than just protecting oneself from STIs, and the Wait project, conceptualized by the student Anna Weddle from Ball State University, aims to emphasize that fact. The Wait... [More]
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