Brands promote safe sex and enthusiastic consent
Trend - Brands that work within industries related to intimacy, particularly those concerned with safe sex, are increasingly prioritizing the promotion of enthusiastic consent between partners. This shift comes as discussions around sexual assault and harassment have become more nuanced.
Insight - Many people, particularly women, are pushing a greater understanding of issues pertaining to women's rights, equality and safety as fourth wave feminism's impact on the modern day grows. This awareness is now being commodified, which for some may undercut the issues at-hand, while for others might bring more awareness.
Insight - Many people, particularly women, are pushing a greater understanding of issues pertaining to women's rights, equality and safety as fourth wave feminism's impact on the modern day grows. This awareness is now being commodified, which for some may undercut the issues at-hand, while for others might bring more awareness.
Workshop Question - How could your brand better promote or enhance the safety of its employees and/or customers?
Trend Themes
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Enthusiastic Consent — Brands and products are shifting towards promoting enthusiastic consent between partners.
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Sexual Safety Wearables — New technology is being developed to address issues of sexual assault and harassment on college campuses, such as bracelets that track BAC and location.
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Discreet Romantic Communication — Products are being developed to enable couples to communicate their interest in being intimate in a nonverbal manner, such as the LoveSync buttons.
Industry Implications
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Intimate Products — Companies within this industry should consider shifting towards more enthusiastic consent promotion in their branding and packaging.
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Sexual Safety Tech — There is an opportunity for tech companies to create new products that aim to address issues of sexual assault and harassment on college campuses.
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Romantic Communication — Brands within the romance industry could produce products that encourage nonverbal communication around intimacy and consent.
4 Featured, 35 Examples:
102,285 Total Clicks
Date Range:
Nov 17 — Apr 19
Trending:
Warm
Consumer Insight Topics:
