Skincare brands incorporate mood-boosting benefits to topical products
Trend - Brands in the skincare industry are elevating their products by offering various mood-boosting benefits in them, whether that's in the ingredients delivered, or in the process of application. Such items cater to the all-encompassing approach that consumers now extend into their self-care rituals.
Insight - For today's consumer, self-care routines aren't just a necessity but an enjoyable part of the day. For many, taking care of their skin is a way to de-stress and provide some escape from the hectic routines of daily life. Products that elevate the experience for consumers are therefore even more appealing than items that simply take care of the skin.
Insight - For today's consumer, self-care routines aren't just a necessity but an enjoyable part of the day. For many, taking care of their skin is a way to de-stress and provide some escape from the hectic routines of daily life. Products that elevate the experience for consumers are therefore even more appealing than items that simply take care of the skin.
Workshop Question - In what ways could your brand prioritize mental health or wellness?
