Category
Lifestyle
Dessert Mashups
Trend cluster
Alternative
Gym
The traditional gym space is revamped with unlikely alternative exercises.
Category
6.4
Trend score
Trend
What is the Alternative Gym trend?
Alternative Gym: With alternative exercises becoming increasingly popular, traditional gym spaces are also transforming with unlikely beauty, mental, or fitness-related specialties. This comes as brands try to entice consumers with experimental experiences while helping them achieve their physical goals or those related to mindfulness.
Insight
The consumer insight behind the Alternative Gym trend
Consumers' rituals are expanding as many look to supplement their daily routines with recreational elements. Oftentimes, self-care rituals are at danger of becoming repetitive and individuals struggle to stay motivated. Thus, consumers look for entertaining and unique features that are exciting and offer them more motivation to establish routines. This helps with the maintenance of a good work ethic and allows individuals to be consistent in their personal upkeep.
Trend themes
Themes within the Alternative Gym trend
Three behaviours holding the trend together01
Alternative Exercise
Traditional gym spaces are transforming with unlikely beauty, mental, or fitness-related specialties.
02
Mindful Sports
Brands are promoting the benefits of mindful sports to entice consumers with a unique and engaging experience.
03
Fitness Entertainment
Businesses are incorporating motivational content, personalized soundtracks, and unique environments to encourage participation and future visits.
Industry implications
What the Alternative Gym trend means for industry
Where the trend changes the playbookFor
Health and Wellness
With an increasing awareness of individual health and wellness, businesses are incorporating innovative solutions like alternative exercise studios and mental fitness classes.
For
Technology
Innovation in technology is revolutionizing existing business models like traditional gyms or meditation practices as seen with VR fitness programs or mindful sports installation.
For
Entertainment
Businesses are incorporating motivational content, personalized soundtracks, and unique environments to encourage participation and future visits much like in nightclubs or high-energy events.
Workshop question
Conceptualize an retail space that functions as a unique alternative to the current products/services your brand offers.
Trend signals
Trend signals for Alternative Gym
Trend score 6.4 out of 10, from popularity 94%, activity 89%, freshness 9%.
Audience
50%Men
50%Women
- Gen Alpha
- Gen Z
- Millennial
- Gen X
- Boomer
Market
North America
Europe
Asia-Pacific
Evidence
Examples of the Alternative Gym trend
5 featured examples from Oct 2, 2017 to Aug 13, 2019Mental Fitness Studios
Toronto's MINDSET Brain Gym Offers Exercises for the Mind
The meditation industry can embrace disruptive innovations by diversifying meditation experiences based on individual preferences.
CategoryLifestyleGym-Specific VR Fitness Plans
The YMCA in Minneapolis Offers a Virtual Reality Workout
The fitness industry could benefit from the implementation of engaging and creative workout alternatives, like virtual reality technology.
CategoryLifestyleNightclub-Style Boxing Gyms
GRIT BXNG Introduces a Motivational Fitness Entertainment Experience
Fitness centers and gyms can adopt the nightclub-style atmosphere of GRIT BXNG to provide a more enjoyable and effective workout experience.
CategoryLifestyleFacial Exercise Gyms
FaceGym is Opening Its First United States Location in NYC
The beauty industry has an opportunity to develop innovative facial workout programs and non-invasive skincare products to cater to the growing demand for natural alternatives.
CategoryUniqueMind-Training Running Tracks
ASICS Celebrates Mindful Sport Practices During Global Running Day
Companies in the sportswear industry can create clothing and gear that promote mindfulness and mental fitness in sports and exercises.
CategoryLifestyle
