Alternative Gym

The traditional gym space is revamped with unlikely alternative exercises

Implications - With alternative exercises becoming increasingly popular, traditional gym spaces are also transforming with unlikely beauty, mental, or fitness-related specialties. Oftentimes not including any form of physical exercise at all, such spaces come as consumers' self-care rituals merge with their desire for experiential consumption.

Workshop Question - Conceptualize an retail space that functions as a unique alternative to the current products/services your brand offers.
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Mental Fitness Studios - Toronto's MINDSET Brain Gym Offers Exercises for the Mind
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This Year and V. Hot 11,425 Clicks Pub: Aug 3, 18
Mental Fitness Studios
Toronto's MINDSET Brain Gym Offers Exercises for the Mind
An increase in consumers adopting mindful practices has created a demand for everything from in-office yoga services to guided mindfulness retreats to urban meditation studios—Toronto’s... [More]
Gym-Specific VR Fitness Plans - The YMCA in Minneapolis Offers a Virtual Reality Workout
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Hot 11,580 Clicks Pub: Oct 2, 17
Gym-Specific VR Fitness Plans
The YMCA in Minneapolis Offers a Virtual Reality Workout
The YMCA in Minneapolis has implemented a virtual reality fitness program to encourage both seasoned and novice gym-goers to stay in shape. Gyms are typically packed with technology, like premium... [More]
Facial Exercise Gyms - FaceGym is Opening Its First United States Location in NYC
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Hot 2,679 Clicks Pub: Apr 27, 18
Facial Exercise Gyms
FaceGym is Opening Its First United States Location in NYC
After its success in London, FaceGym is making its move to New York City with a location at Saks. As its name suggests, FaceGym sets itself apart as a “gym studio for the face,” offering... [More]
Mind-Training Running Tracks - ASICS Celebrates Mindful Sport Practices During Global Running Day
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This Year and Warm 1,010 Clicks Pub: Jun 6, 18
Mind-Training Running Tracks
ASICS Celebrates Mindful Sport Practices During Global Running Day
Footwear brand ASICS advocates for the benefits of mindful sports with the release of a running track, geared toward training both the body and the mind. The ‘ASICS Blackout Track’ is a... [More]
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