GRIT BXNG is a new boxing fitness chain from Tony Robbins and Pitbull that recently opened its flagship location in New York City this June. The new venture sets itself apart by combining Robbins' knack for motivation with Pitbull's passion for music, introducing a fresh new kind of fitness entertainment experience; classes at GRIT BXNG boast playlists curated by Pitbull and motivational content from Robbins on large-scale video screens within the studio.
The boutique fitness chain's signature style is a 50-minute, high-intensity group class that's tailored to feel more like a fun night out than a day at the gym. To complete this feel, the space is decked out with neon lights, blasting music, lounges and guests are served electrolyte margaritas after their intense workouts.
Notably, the business also sets itself apart within the city by accepting Bitcoin payments.