Knit Olive Running Shoes

The Nike Air VaporMax Flyknit MOC 2 Receives a Neutral Olive Makeover

Sportswear giant Nike offers a closer look at its latest iteration of the iconic Air VaporMax Flyknit MOC 2 silhouettes in a 'Neutral Olive' colorway. The new tonal version made its first debut last month and are now available for purchase at online retailers such as Feature. The statement footwear model boasts the classic Flyknit construction throughout its entire upper with multiple colors infused to add contrasting elements on top of the classic olive tone.

There are vibrant pops of red detailing the side panels, with branding accents of the Swoosh, "Air Max" and "VaporMax" on the tongue. The heel counter is finished in white and is found on the lateral side to complement the teal color on the medial. The transparent Air-incorporated outsole finishes off the entire piece.

Image Credit: Feature

Neutral Olive Colorway
Opportunity for brands to explore the use of neutral olive colorway in their product designs.
Classic Flyknit Construction
Innovative potential to incorporate classic Flyknit construction in various footwear styles and applications.
Contrasting Elements in Footwear
Disruptive opportunity for footwear brands to experiment with contrasting elements in their designs.

Industries Being Reshaped

Sportswear
Potential for sportswear companies to incorporate the neutral olive colorway trend in their product lines.
Footwear
Opportunity for footwear brands to explore the use of classic Flyknit construction in their collections.
Fashion
Disruptive potential for fashion brands to incorporate contrasting elements in their footwear designs.
SCORE
1.6 out of 10
GENDER
50% Men50% Women
MARKETTop markets: North America, Europe, Asia
GENERATION
  • Gen Alpha
  • Gen Z (primary audience)
  • Millennial (primary audience)
  • Gen X (primary audience)
POPULARITY
Popularity 22%
Activity 19%
Freshness 8%

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