Athleisure products are redesigned for a more inclusive approach
Trend - Having now become an established wardrobe staple in many consumers' closets, activewear is taking on more inclusive designs for people of different sizes to attract consumers outside of its traditional, limited target market.
Insight - The modern wellness industry strays from the dated dated aspects of the fitness industry in that it's not just about losing weight, but consumers understanding that well-rounded lifestyles that fit their specific needs are much healthier and attainable. Consumers are increasingly drawn to brands that focus on overall health rather than being told what they should look like, and brands are prioritizing inclusion as a result.
Insight - The modern wellness industry strays from the dated dated aspects of the fitness industry in that it's not just about losing weight, but consumers understanding that well-rounded lifestyles that fit their specific needs are much healthier and attainable. Consumers are increasingly drawn to brands that focus on overall health rather than being told what they should look like, and brands are prioritizing inclusion as a result.
Workshop Question - What's a consumer group that's left out of your offering? What would need to change in order for them to feel welcomed and included by your brand?
