Active Inclusivity

Athleisure products are redesigned for a more inclusive approach

Implications - Having now become an established wardrobe staple in many consumers' closets, activewear is taking on more inclusive designs to attract consumers outside of its traditional, limited target market. Reflective of a market that demands that diversity be taken seriously, this shift speaks to how wellness is continuing to develop and become more of a mainstay in the lives of consumers.

Workshop Question - What's a consumer group that's left out of your offering? What would need to change in order for them to feel welcomed and included by your brand?
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Featured Examples
Size-Inclusive Activewear - Khloe Kardashian's Good American is Now Venturing into Activewear
SCORE 7.6
This Year and Hot 1,978 Clicks Pub: Aug 3, 18
Size-Inclusive Activewear
Khloe Kardashian's Good American is Now Venturing into Activewear
Khloe Kardashian’s Good American, which began as a premium denim brand, is now venturing into the making of activewear that’s designed to be functional and flatting for all women.... [More]
Colorful Inclusive Activewear Collections - Joe Fresh Boasts Empowerment with an Extended Capsule
SCORE 6.4
This Year and Warm 1,599 Clicks Pub: Jul 19, 18
Colorful Inclusive Activewear Collections
Joe Fresh Boasts Empowerment with an Extended Capsule
Beloved brand Joe Fresh announces the expansion of its collection, boasting a broader and more inclusive activewear selection. To honor all body shapes and sizes, the fashion label is manufacturing... [More]
Unisex Essential Apparel Collections - Foot Locker's Clothing Line Boasts a Minimal Color Palette
SCORE 5.2
This Year and Warm 814 Clicks Pub: Nov 23, 18
Unisex Essential Apparel Collections
Foot Locker's Clothing Line Boasts a Minimal Color Palette
Foot Locker is expanding its business with this ultra-chic and chic essential apparel line. The garments that are a part of the collection entertain a unisex silhouette. Comfortable and stylish, the... [More]
Size-Inclusive Activewear - Universal Standard Released 'Game,' a Line of Well-Fitting Activewear
SCORE 3.7
Mild 630 Clicks Pub: Jan 11, 18
Size-Inclusive Activewear
Universal Standard Released 'Game,' a Line of Well-Fitting Activewear
Size-inclusive clothing brand ‘Universal Standard’ released its first-ever well-fitting activewear line called ‘Game.’ Designed to give the perfect fit, design and style... [More]
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