Category
Lifestyle
Assisted Choices
Trend cluster
Category
Active
Inclusivity
Athleisure products are redesigned for a more inclusive approach.
3.9
Trend score
Trend
What is the Active Inclusivity trend?
Active Inclusivity: Having now become an established wardrobe staple in many consumers' closets, activewear is taking on more inclusive designs for people of different sizes to attract consumers outside of its traditional, limited target market.
Insight
The consumer insight behind the Active Inclusivity trend
The modern wellness industry strays from the dated dated aspects of the fitness industry in that it's not just about losing weight, but consumers understanding that well-rounded lifestyles that fit their specific needs are much healthier and attainable. Consumers are increasingly drawn to brands that focus on overall health rather than being told what they should look like, and brands are prioritizing inclusion as a result.
Trend themes
Themes within the Active Inclusivity trend
Three behaviours holding the trend together01
Inclusive Activewear
Activewear brands are designing clothes for all shapes and sizes as consumers prioritize overall health, focusing on brands that promote inclusivity rather than exclusivity.
02
Unisex Essential Apparel
Unisex clothing lines that combine comfort and style, and feature versatile pieces that offer a mix of loungewear and active streetwear styles.
03
Colorful Inclusive Collections
Fashion brands are expanding collections with broader, more inclusive sizing options and including a wide range of color options for consumers with different preferences and tastes.
Industry implications
What the Active Inclusivity trend means for industry
Where the trend changes the playbookFor
Fitness Industry
With activewear becoming a fashion statement, fitness industry professionals may find opportunity in marketing themselves to a more comprehensive audience.
For
Fashion Industry
The fashion industry has a chance to embrace inclusivity and offer affordable and accessible clothes for everyone, especially those overlooked by traditional clothing brands.
For
Retail Industry
Retail businesses can focus on promoting apparel brands that promote inclusive designs and versatile styles, prioritizing accessibility and affordability for all.
Workshop question
What's a consumer group that's left out of your offering? What would need to change in order for them to feel welcomed and included by your brand?
Trend signals
Trend signals for Active Inclusivity
Trend score 3.9 out of 10, from popularity 51%, activity 58%, freshness 8%.
Popularity51%
Activity58%
Freshness8%
Audience
50%Men
50%Women
- Gen Alpha
- Gen Z
- Millennial
- Gen X
- Boomer (not a primary audience)
Market
North America
Europe
Evidence
Examples of the Active Inclusivity trend
4 featured examples from Jan 11 to Nov 23, 2018CategoryPop Culture
Size-Inclusive Activewear
Khloe Kardashian's Good American is Now Venturing into Activewear
The rise of inclusive and affordable activewear offers opportunities for fashion retailers to expand their product lines and appeal to a more diverse range of consumers.
CategoryLifestyle
Colorful Inclusive Activewear Collections
Joe Fresh Boasts Empowerment with an Extended Capsule
The fashion industry has an opportunity to embrace inclusivity and body positivity, and incorporate these values into their product offerings by expanding their collections to mak…
CategoryFashion
Unisex Essential Apparel Collections
Foot Locker's Clothing Line Boasts a Minimal Color Palette
Retailers can leverage the rise of essential apparel collections and unisex clothing to boost sales and cater to a wider audience, expanding beyond traditional gender-based market…
CategoryLifestyle
Size-Inclusive Activewear
Universal Standard Released 'Game,' a Line of Well-Fitting Activewear
Universal Standard's 'Game' line disrupts the activewear industry by introducing a size-inclusive and well-fitting clothing line suitable for all body types.
