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SAMPLE CONSUMER INSIGHTS - Subscribe to access 8,507 more

Active Inclusivity

Athleisure products are redesigned for a more inclusive approach

Implications - Having now become an established wardrobe staple in many consumers' closets, activewear is taking on more inclusive designs to attract consumers outside of its traditional, limited target market. Reflective of a market that demands that diversity be taken seriously, this shift speaks to how wellness is continuing to develop and become more of a mainstay in the lives of consumers.
Workshop Question - What's a consumer group that's left out of your offering? What would need to change in order for them to feel welcomed and included by your brand?
5.4
Score
Popularity
Activity
Freshness
Patterns
Megatrends
4 Featured, 35 Examples:
71,770 Total Clicks
Date Range:
Jan 18 — Apr 19
Trending:
Warm
Consumer Insight Topics:

Featured Examples

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