Athleisure products are redesigned for a more inclusive approach
Implications - Having now become an established wardrobe staple in many consumers' closets, activewear is taking on more inclusive designs to attract consumers outside of its traditional, limited target market. Reflective of a market that demands that diversity be taken seriously, this shift speaks to how wellness is continuing to develop and become more of a mainstay in the lives of consumers.
Workshop Question - What's a consumer group that's left out of your offering? What would need to change in order for them to feel welcomed and included by your brand?