Athleisure products are redesigned for a more inclusive approach
Trend - Having now become an established wardrobe staple in many consumers' closets, activewear is taking on more inclusive designs for people of different sizes to attract consumers outside of its traditional, limited target market.
Insight - The modern wellness industry strays from the dated dated aspects of the fitness industry in that it's not just about losing weight, but consumers understanding that well-rounded lifestyles that fit their specific needs are much healthier and attainable. Consumers are increasingly drawn to brands that focus on overall health rather than being told what they should look like, and brands are prioritizing inclusion as a result.
Insight - The modern wellness industry strays from the dated dated aspects of the fitness industry in that it's not just about losing weight, but consumers understanding that well-rounded lifestyles that fit their specific needs are much healthier and attainable. Consumers are increasingly drawn to brands that focus on overall health rather than being told what they should look like, and brands are prioritizing inclusion as a result.
Workshop Question - What's a consumer group that's left out of your offering? What would need to change in order for them to feel welcomed and included by your brand?
Trend Themes
1. Inclusive Activewear - Activewear brands are designing clothes for all shapes and sizes as consumers prioritize overall health, focusing on brands that promote inclusivity rather than exclusivity.
2. Unisex Essential Apparel - Unisex clothing lines that combine comfort and style, and feature versatile pieces that offer a mix of loungewear and active streetwear styles.
3. Colorful Inclusive Collections - Fashion brands are expanding collections with broader, more inclusive sizing options and including a wide range of color options for consumers with different preferences and tastes.
Industry Implications
1. Fitness Industry - With activewear becoming a fashion statement, fitness industry professionals may find opportunity in marketing themselves to a more comprehensive audience.
2. Fashion Industry - The fashion industry has a chance to embrace inclusivity and offer affordable and accessible clothes for everyone, especially those overlooked by traditional clothing brands.
3. Retail Industry - Retail businesses can focus on promoting apparel brands that promote inclusive designs and versatile styles, prioritizing accessibility and affordability for all.
