Although Athleta has previously introduced its Sculptek technology to consumers through various activewear pieces, it is now calling for people to rethink what they know about denim with its Sculptek Skinny Jean.
Stylish as it may be, denim is often thought of as impractical for working out in, but that hasn't stopped designers from creating products like jeggings that fuse the look of denim with the comfort of leggings.
Athleta's Sculptek Skinny Jean is 100% denim, yet offer 360-degree stretch technology and support that retains its shape. As such, the Sculptek Skinny Jean has been photographed on models who are hiking, jumping or performing yoga poses that would otherwise be impossible in other kinds of jeans without Sculptek.
What's Driving This Trend
- Sculptek Denim
- Sculptek technology is reshaping traditional denim to be more versatile for activities beyond fashion.
- Athletic Jeans
- Designers are innovating and combining denim and activewear for a seamless look that provides both style and function.
- 360-degree Stretch
- Apparel manufacturers are exploring new ways to make clothing that moves with the body by incorporating stretch technology.
Who This Affects Most
- Activewear
- Athletic brands like Athleta are leading the charge in combining fashion and function to create clothing that can be worn both in and out of the gym.
- Denim
- Denim manufacturers are exploring new ways to make traditional denim more versatile and comfortable for a wider range of activities.
- Retail
- Retailers are capitalizing on the trend of activewear and athleisure by offering more versatile clothing options that can be worn for a variety of activities.
