Athleta's 100% Denim Sculptek Skinny Jean Offer Stretch and Support

 - Oct 6, 2017
References: athleta.gap & wellandgood
Although Athleta has previously introduced its Sculptek technology to consumers through various activewear pieces, it is now calling for people to rethink what they know about denim with its Sculptek Skinny Jean.

Stylish as it may be, denim is often thought of as impractical for working out in, but that hasn't stopped designers from creating products like jeggings that fuse the look of denim with the comfort of leggings.

Athleta's Sculptek Skinny Jean is 100% denim, yet offer 360-degree stretch technology and support that retains its shape. As such, the Sculptek Skinny Jean has been photographed on models who are hiking, jumping or performing yoga poses that would otherwise be impossible in other kinds of jeans without Sculptek.