Lululemon is now introducing consumers to its latest fabric innovation, which goes by the name 'Everlux.'
Whitespace, Lululemon's in-house innovation lab, set out to create a new fabric that could better handle extreme conditions of some studio environments. As Whitespace’s senior vice president, Dr Tom Waller describes: "We concerned ourselves with the unique environment that the studio presents. It contains lots of bodies, not much air movement and lots of sweat." As such, Everlux is fast-drying, proficient at wicking away sweat and encourages breathability in conditions of low airflow, as well as high humidity and heat. Everlux can be found on Lululemon's In Movement 7/8 Tight, In Movement Short and In Movement Crop.
Previously, Lululemon has launched innovative fabrics like Nulu, which delivers a "next-to-nothing feeling" as part of its Naked Sensation innovation.
What's Driving This Trend
- Quick-drying Fabrics
- Quick-drying fabrics offer disruptive innovation opportunities for activewear brands looking to enhance performance and comfort in extreme conditions.
- Wicking Technology
- The introduction of advanced wicking technology in activewear fabrics presents disruptive innovation opportunities for brands seeking to improve moisture management and comfort during intense workouts.
- Breathable Materials
- The development of breathable materials for activewear brings disruptive innovation opportunities for brands aiming to improve comfort and performance in environments with low airflow and high humidity.
Who This Affects Most
- Activewear
- The activewear industry can embrace disruptive innovation by incorporating quick-drying fabrics, advanced wicking technology, and breathable materials into their product offerings.
- Sportswear
- The sportswear industry has the potential for disruptive innovation through the adoption of quick-drying fabrics, advanced wicking technology, and breathable materials that enhance performance and comfort during rigorous physical activities.
- Fitness Equipment
- The fitness equipment industry can explore disruptive innovation opportunities by integrating quick-drying fabrics, advanced wicking technology, and breathable materials into their products to improve user experience and satisfaction.
