Lululemon's Lightweight 'Everlux' Introduces "Next-Level Wicking"
Laura McQuarrie — September 27, 2017 — Lifestyle
References: info.lululemon & shop.lululemon
Lululemon is now introducing consumers to its latest fabric innovation, which goes by the name 'Everlux.'
Whitespace, Lululemon's in-house innovation lab, set out to create a new fabric that could better handle extreme conditions of some studio environments. As Whitespace’s senior vice president, Dr Tom Waller describes: "We concerned ourselves with the unique environment that the studio presents. It contains lots of bodies, not much air movement and lots of sweat." As such, Everlux is fast-drying, proficient at wicking away sweat and encourages breathability in conditions of low airflow, as well as high humidity and heat. Everlux can be found on Lululemon's In Movement 7/8 Tight, In Movement Short and In Movement Crop.
Previously, Lululemon has launched innovative fabrics like Nulu, which delivers a "next-to-nothing feeling" as part of its Naked Sensation innovation.
Whitespace, Lululemon's in-house innovation lab, set out to create a new fabric that could better handle extreme conditions of some studio environments. As Whitespace’s senior vice president, Dr Tom Waller describes: "We concerned ourselves with the unique environment that the studio presents. It contains lots of bodies, not much air movement and lots of sweat." As such, Everlux is fast-drying, proficient at wicking away sweat and encourages breathability in conditions of low airflow, as well as high humidity and heat. Everlux can be found on Lululemon's In Movement 7/8 Tight, In Movement Short and In Movement Crop.
Previously, Lululemon has launched innovative fabrics like Nulu, which delivers a "next-to-nothing feeling" as part of its Naked Sensation innovation.
Trend Themes
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Quick-drying Fabrics — Quick-drying fabrics offer disruptive innovation opportunities for activewear brands looking to enhance performance and comfort in extreme conditions.
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Wicking Technology — The introduction of advanced wicking technology in activewear fabrics presents disruptive innovation opportunities for brands seeking to improve moisture management and comfort during intense workouts.
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Breathable Materials — The development of breathable materials for activewear brings disruptive innovation opportunities for brands aiming to improve comfort and performance in environments with low airflow and high humidity.
Industry Implications
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Activewear — The activewear industry can embrace disruptive innovation by incorporating quick-drying fabrics, advanced wicking technology, and breathable materials into their product offerings.
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Sportswear — The sportswear industry has the potential for disruptive innovation through the adoption of quick-drying fabrics, advanced wicking technology, and breathable materials that enhance performance and comfort during rigorous physical activities.
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Fitness Equipment — The fitness equipment industry can explore disruptive innovation opportunities by integrating quick-drying fabrics, advanced wicking technology, and breathable materials into their products to improve user experience and satisfaction.
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