Lululemon is now introducing consumers to its latest fabric innovation, which goes by the name 'Everlux.'
Whitespace, Lululemon's in-house innovation lab, set out to create a new fabric that could better handle extreme conditions of some studio environments. As Whitespace’s senior vice president, Dr Tom Waller describes: "We concerned ourselves with the unique environment that the studio presents. It contains lots of bodies, not much air movement and lots of sweat." As such, Everlux is fast-drying, proficient at wicking away sweat and encourages breathability in conditions of low airflow, as well as high humidity and heat. Everlux can be found on Lululemon's In Movement 7/8 Tight, In Movement Short and In Movement Crop.
Previously, Lululemon has launched innovative fabrics like Nulu, which delivers a "next-to-nothing feeling" as part of its Naked Sensation innovation.