Mara Hoffman's website will extend its existing collections to advocate for body-positivity through inclusive sizing in carefree silhouettes and playfully chromatic pattering. The designer makes the new pieces from the Spring 2018 collection in additional sizes from 14 to 20.
The inspiration for the fashion house's inclusive sizing initiative came from a genuine connection between Mara Hoffman and her fans. After posting a cheerful photo on Instagram, featuring a rainbow patchwork jacket from Spring 2018, the designer noticed the unbridled enthusiasm of her followers. Inquiries about extended sizing and fits motivated Mara Hoffman to make her cheeky and chic fashion collection accessible to women of all shapes.
This is a prime example of how social media can help the consumer, fan or dedicated follower to influence brands, the means of production and the approach to the customer base.