Chic Steel Cable Handbags

The 'Wiro' Bag Has an Unlikely Brutalist Finish

The 'Wiro' bag is an unexpectedly strong accessory for men and women alike that sports a demure style with ample durability to make it perfect for demanding lifestyles.

The bag features a main body that is crafted from leather, while the top handles are crafted from stainless steel cables that you would find keeping a suspension bridge in place. This adds inherent durability along with a masculine aesthetic that makes it perfect for storing business essentials as you head to and from the office.

The 'Wiro' bag has been designed by Kristof Huszar, Vanda Huszar-Polusa and Maruan Najdeh, and comes backed by a two-year warranty for the leather portion while the steel handles are sure to last a lifetime.

Durable Accessories
The 'Wiro' bag showcases the trend of durable accessories that combine style with functionality for demanding lifestyles.
Masculine Aesthetic
The bag's stainless steel cable handles tap into the trend of incorporating masculine aesthetics in fashion accessories.
Hybrid Materials
The combination of leather and steel cables in the 'Wiro' bag represents the trend of using unconventional, hybrid materials in product design.

Who This Affects Most

Fashion Accessories
The 'Wiro' bag's innovative design presents an opportunity for growth and disruption in the fashion accessories industry.
Luxury Goods
The luxurious and durable features of the 'Wiro' bag offer a disruptive innovation opportunity within the luxury goods market.
Business and Professional Products
The bag's functionality and stylish appeal make it a potential disruptive innovation in the business and professional products industry.
SCORE
3.6 out of 10
GENDER
90% Men10% Women
MARKETTop markets: Europe
GENERATION
  • Gen Z
  • Gen Alpha
  • Millennial (primary audience)
  • Gen X (primary audience)
POPULARITY
Popularity 59%
Activity 42%
Freshness 8%