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Boomer Beverage

Beverages with "on-trend" ingredients are marketing to Boomers

Trend - Brands in the beverage industry that offer "buzzy" ingredients in their products are now marketing to Boomer demographics that typically avoid such on-trend ingredients or products. Many of these items are purported to boost health benefits for drinkers.

Insight - Despite stereotypes, older generations are much more open to the lifestyles that are popular among younger consumers than most would expect. Health and wellness, for example, is a universal need and desire. Thus, products typically used to pique Millennials and Gen Z interest can often be translated to their preceding generations. By framing products in a way that highlights benefits specific to older demographics, brands can set a precedent for how campaigns can be expanded across generations.
Workshop Question - How could your brand appeal to demographics it doesn't typically cater to?
5
Score
Popularity
Activity
Freshness
Patterns
Megatrends
4 Featured, 36 Examples:
57,383 Total Clicks
Date Range:
Mar 19 — Jan 20
Trending:
Average
Consumer Insight Topics:

Featured Examples

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