Boomer Beverage

Beverages with "on-trend" ingredients are marketing to Boomers

Implications - Brands in the beverage industry that offer "buzzy" ingredients in their products are now marketing to Boomer demographics that typically avoid such on-trend ingredients. By framing their products in a way that highlights benefits specific to older demographics, these brands set a precedent for how traditionally Millennial and Gen Z-focused marketing can be expanded across generations.

Workshop Question - How could your brand appeal to demographics it doesn't typically cater to?
SCORE 5.8
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41,364 Total Clicks
Sep 16 - Apr 19
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Featured Examples
Enriched Beautifying Beverages - GLOW Collagen-Infused Water Supports Skin, Hair, Nails & Joints
SCORE 6.9
This Month and Warm 292 Clicks Pub: Mar 21, 19
Enriched Beautifying Beverages
GLOW Collagen-Infused Water Supports Skin, Hair, Nails & Joints
GLOW Collagen-Infused Water is a beautifying beverage that’s beneficial for stimulating the production of collagen in the body to support the health of the joints, skin, hair and nails. The... [More]
Drinkable Skincare Supplements - Skinade's Elixir is Powered by Liquid Collagen and Micronutrients
SCORE 3.6
Mild 517 Clicks Pub: Sep 19, 17
Drinkable Skincare Supplements
Skinade's Elixir is Powered by Liquid Collagen and Micronutrients
Skinade produces an award-winning skincare supplement that leverages the powers of science and nature to promise improved skin in as little as 30 days. As Skinade describes, in just four to six days... [More]
Functional Muscle Recovery Drinks - Abbott's Ensure Enlive Helps Consumers Rebuild Lost Muscle
SCORE 3.3
Mild 951 Clicks Pub: Sep 9, 16
Functional Muscle Recovery Drinks
Abbott's Ensure Enlive Helps Consumers Rebuild Lost Muscle
Abbott recently developed a new product called Ensure Enlive that helps consumers regain strength and lost muscle. Although consumers are living longer, it can be a challenge to stay healthy in... [More]
Preservative Collagen Shots - The 'BBGLO Skin Rejuvenation Collagen Drink' Supports Beauty & Health
SCORE 3.7
Mild 465 Clicks Pub: Feb 16, 18
Preservative Collagen Shots
The 'BBGLO Skin Rejuvenation Collagen Drink' Supports Beauty & Health
At this year’s Winter Fancy Food Show, HealthVerve introduced its BBGLO Skin Rejuvenation Collagen Drink, which boasts bioactive collagen peptides that help to protect the body from harmful... [More]
Plant-Based Boomer Beverages - Perennial's Non-Dairy Drink Targets People Over the Age of 50
SCORE 4.8
Fresh and Average 5 Clicks Pub: Apr 5, 19
Plant-Based Boomer Beverages
Perennial's Non-Dairy Drink Targets People Over the Age of 50
With many Millennials exploring a plant-based lifestyle, established brands and start-ups alike are creating vegan-friendly products specifically for this demographic but ‘Perennial’... [More]
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