Pentire Adrift is a new, non-alcoholic "spirit" created by a former surf instructor that takes flavor inspiration from the flora and fauna of the Cornish coastline. The alcohol-free product is touted as a "celebration of the plant life" and a bottled version of the coastal experience. The product sets itself with a unique flavor profile from inclusions like rock samphire, sea purslane, sage and sea rosemary, all without added sugar or artificial colors and flavors.
To further support its connection to the coast, Pentire donates a percentage of proceeds to local sea conservation charities.
With the botanical spirit, a variety of cocktails can be made, including the Pentire & Tonic, the Oatly Pentire Aperitif, the Pentire Pine Spritz or even health tonics like the Pentire ACV with Turmeric.
Key Themes Behind This Trend
- Non-alcoholic Spirits
- The rise of non-alcoholic spirits creates opportunities for innovation in manufacturing, marketing and distribution.
- Botanical Flavors
- Incorporating botanical flavors into food and beverages can provide a unique and healthy option for consumers.
- Sustainable Philanthropy
- Brands can use philanthropy as a way to connect with consumers and make a positive impact on the environment and community.
Where This Applies
- Beverage
- The non-alcoholic spirit trend presents a disruptive innovation opportunity for new product development in the beverage industry.
- Hospitality
- The trend of non-alcoholic spirits can provide the hospitality industry with an opportunity to create unique mocktails, cater to sober demographics and promote health-conscious living.
- Philanthropy
- The emphasis on sustainable philanthropy in the non-alcoholic spirits trend can provide opportunities for brand collaborations with environmental organizations and non-profits.
