New London Light's Midnight Sun Features Coastal Berries & Kelp
Laura McQuarrie — October 11, 2022 — Lifestyle
References: salcombegin & barmagazine
New London Light by Salcombe Distilling Co. serves the alcohol-free community and beyond, especially those who may be trying non-alcoholic spirits for the first time during Sober October. Natural ingredients, no artificial flavors or added sugar power these pure beverages.
New London Light offers three expressions (First Light, Aegean Sky and Midnight Sun) that can be enjoyed neat, with tonic or as part of a cocktail. With all of these options, New London Light proves that alcohol-free products no longer mean settling for second best.
Midnight Sun is an elegant aperitif that takes cues from the Nordic coast with notes of elderflower, fresh pine, berry flavors and herbaceous dill. This non-alcoholic aperitif is ready to be made into a refreshing Midnight Sun & Tonic for a fresh new perspective on favorite flavors.
New London Light offers three expressions (First Light, Aegean Sky and Midnight Sun) that can be enjoyed neat, with tonic or as part of a cocktail. With all of these options, New London Light proves that alcohol-free products no longer mean settling for second best.
Midnight Sun is an elegant aperitif that takes cues from the Nordic coast with notes of elderflower, fresh pine, berry flavors and herbaceous dill. This non-alcoholic aperitif is ready to be made into a refreshing Midnight Sun & Tonic for a fresh new perspective on favorite flavors.
Trend Themes
1. Non-alcoholic Beverages - The trend of non-alcoholic beverages is catching up, and introducing product lines for the non-alcoholic community can potentially disrupt the market.
2. Natural and Organic Products - The demand for natural and organic products is increasing, creating an opportunity to develop flavors and ingredients that are 100% natural and organic.
3. Alcohol-free Spirits - Creating alcohol-free spirits that are comparable to their alcoholic counterparts can disrupt the alcohol industry.
Industry Implications
1. Beverage Industry - Introducing alcohol-free beverages can disrupt the beverage industry, as this is a vast market that can be catered to.
2. Food Industry - Collaborating with food industry professionals to create organic and natural flavors can lead to organic beverage options as well.
3. Hospitality Industry - Introducing alcohol-free options to the hospitality industry can provide patrons with a wider range of options, potentially increasing customer satisfaction and retention.
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