Bedding that benefits the skin is on the rise
Trend - With the skincare industry growing its influence across categories, brands that specialize in bedding are incorporating skin-beneficial elements to their products, allowing consumers to enhance their wellness routines as they sleep.
Insight - Consumers who practice "wellness" view it as a lifestyle made up of commitments to specific routines, rather than random bouts of motivation to be healthy. Products and services that are able to offer healthy enhancements to consistent rituals that consumers would take part in anyway, are therefore especially appealing to people who want all-encompassing benefits from each of their routines.
Insight - Consumers who practice "wellness" view it as a lifestyle made up of commitments to specific routines, rather than random bouts of motivation to be healthy. Products and services that are able to offer healthy enhancements to consistent rituals that consumers would take part in anyway, are therefore especially appealing to people who want all-encompassing benefits from each of their routines.
Workshop Question - How could your brand add an element of multifunctionality to its product/service?
Trend Themes
1. Wellness Incorporation - Brands that specialize in bedding are incorporating skin-beneficial elements to their products, allowing consumers to enhance their wellness routines as they sleep.
2. Chemical-free Bedding - Manufacturers are creating bedding solutions with hypoallergenic qualities that are free of harmful chemicals.
3. Functional Bedding - Companies are developing functional bedding that promote natural health, assist in blood flow and circulation and increase energy.
Industry Implications
1. Retail - Retailers have the opportunity to expand their product lines by incorporating skin-beneficial elements to their bedding, making the wellness lifestyle routine easier for consumers to obtain.
2. Textile Manufacturing - There is an opportunity for textile manufacturers to create innovative bedding solutions that improve sleep quality, promote health, and are made with sustainable materials.
3. Health and Wellness - The health and wellness industry can recommend functional bedding solutions to promote natural health and enhance the overall wellbeing of consumers.
